MARKETING
‘Pinterest Shop’ Supports Small Businesses This Holiday Season
‘Tis the season of online shopping.
This year, it’s good to be a small business; especially if you are one that gets to be featured on Pinterest Shop, Pinterest’s new online marketplace for small merchants. According to Marketing Dive, “the rollout of the feature is timed ahead of Small Business Saturday on Nov. 30, an annual occasion that urges people to support local businesses during the holiday rush.”
Imagine if you could make a shop out of all your favorite pins. That’s basically what Pinterest did here, selecting seventeen luck brands to be featured in a curated pin-shop.
The Pinterest Shop closely resembles a Pinterest user profile where curated boards have been replaced by merchant profiles and all pins within the boards are shoppable products. Marketing Dive describes this new platform feature as Pinterest “touting its ability to capture the attention of shoppers who use its digital pin boards to find inspiration and collect images of products or types of products they may be interested in buying.”
As I said before, Pinterest hand-selected a small collection of merchants to be a part of their shop opening — and they’re looking for more. They’ve decided to focus primarily on highly creative and crafty small businesses with a positive mission.
If any of this sounds like your brand, now’s the time to apply to be apart of the Pinterest Shop.
