SOCIAL
Snapchat Adds New Option to Share Bitmoji Outfits in the App
Snapchat has added a new option which will enable users to share their Bitmoji outfits with friends in the app, enabling them to try the same digital clothing on their characters.
As you can see here, there’s now a ‘Share Outfit’ option from your Bitmoji update screen, through which you can send your clothing choices to a friend for them to check out.
It’s an interesting update, because while NFTs have somewhat confusingly grabbed all the attention in the evolving digital goods space, where the smart money really is, especially among brands, is in digital clothing, and virtual outfits for online avatars, which, if the Metaverse does become the next plain of interaction as Mark Zuckerberg and many others are predicting, will be a far more critical, more useful and more popular element.
We’ve seen this in our existing templates for what the Metaverse is expected to be, with both Roblox and Fortnite making big money from their in-game skins (Fortnite makes the majority of its revenue from the sale of character skins), and Minecraft building a whole creator economy around custom character and feature designs. These elements enhance the experience, enable greater personalization, while also communicating status. Which is why Snapchat may be on to a winner with this latest update.
And it’s not just the capacity to share your outfit, Snapchat is also launching a new line of Bitmoji clothing from Converse, to go with other designs from Nike, Crocs and more.
This is all part of Snapchat’s broader plan to create a virtual clothing marketplace, which will eventually also be linked to real world items.
Back in 2020, Snap filed a patent which outlined how its Bitmoji fashion process would essentially see Snap partner with a range of fashion retailers to provide Bitmoji versions of their items. That would then provide a range of new clothing options for your avatar in the app, while also giving the brands opportunity to showcase their latest products in an engaging, interactive way.
The dual benefit of online and real world product sales is an enticing allure, and will no doubt become increasingly popular as we move closer to the Metaverse future.
Which is why this is a such a smart, simple addition from Snap. Being able to quickly and easily share your digital outfits will help generate more interest in the option, and provide more promotional potential for brands.
It’s a good, under the radar update, which Snap now has a habit of making as it maintains competitiveness with the bigger players in the market.
Bitmoji Outfit Sharing is available on iOS today, and rolling out on Android.
Source link
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
10 Paid Search & PPC Planning Best Practices
2 Ways to Take Back the Power in Your Business: Part 2
5 Psychological Tactics to Write Better Emails
Weekend Google Core Ranking Volatility
The power of program management in martech
Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
Daily Search Forum Recap: April 15, 2024
WordPress Releases A Performance Plugin For “Near-Instant Load Times”
20 Neuromarketing Techniques & Triggers for Better-Converting Copy
-
SEARCHENGINES6 days agoGoogle Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
-
SEO6 days ago10 Paid Search & PPC Planning Best Practices
-
MARKETING7 days ago2 Ways to Take Back the Power in Your Business: Part 2
-
MARKETING5 days ago5 Psychological Tactics to Write Better Emails
-
SEARCHENGINES5 days agoWeekend Google Core Ranking Volatility
-
MARKETING6 days agoThe power of program management in martech
-
PPC7 days agoCritical Display Error in Brand Safety Metrics On Twitter/X Corrected
-
SEARCHENGINES4 days ago
Daily Search Forum Recap: April 15, 2024
You must be logged in to post a comment Login