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Pinterest Provides New Ways to Share Idea Pins Across to Other Apps

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Pinterest Provides New Ways to Share Idea Pins Across to Other Apps


This could be a handy update if you’re looking to boost your Pinterest presence – though it is a slightly cheeky function, which does come with some extra considerations.

This week, Pinterest has launched the capacity to download your Idea Pins for sharing to other apps, complete with a Pinterest watermark.

As explained by Pinterest:

“Starting today, all users can download and share published Idea Pins on social channels including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together, and ends with an end card that displays the creator’s name and username.”

Sharing your Idea Pins to other social apps is simple – you can select the “FBStories” or “IG Stories” icon in the share menu, which will initiate a download customized to each app, and will then open either with the video ready to go in the upload flow, while you can also download the clip and upload to TikTok as well.

Cool, right, and good for some extra Pin promotion. Maybe.

The problem, as I see it, is that Instagram already penalizes Reels uploads that include a TikTok watermark to stop people from simply cutting and pasting TikTok content. In fact, Instagram says that any watermarked video will cop a reach hit, and while that is Reels-specific, it wouldn’t surprise me at all if IG, and Facebook, has the same restriction on Stories uploads as well.

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That could be an additional factor to consider, but even with a reach penalty, it may still be worth giving it a try if you’re considering new ways to promote your Pinterest feed.

Pinterest has taken a hit in its active user count of late, as COVID restrictions are eased, and more people revert back to in-store shopping. But at 430 million actives, all primarily focused on product discovery, it remains a key consideration for eCommerce brands, and Idea Pins have proven popular thus far with users.

It could be worth experimenting with if you want to give your Pin presence a push.

Idea Pin sharing and downloading is now available to all users.



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A Look at the Top Costume Themes and Trends for Halloween 2022

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A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.

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But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.



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