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Social Media Account Verification: A Complete Guide



Ever notice the blue checkmark beside the names of people you idolize on social platforms?

That’s right, this one.

Twitter verified Lebron James

The checkmark might not look like much, but it means:

  • The account is authentic.
  • The account belongs to a celebrity or industry leader.

If you’re a business owner, getting that checkmark on your social media accounts can:

  • Make you stand out in the crowd.
  • Show your followers you’re influential in your industry.
  • Boost your self-confidence. 😉

A verified account on any social platform will give you the same result: a stronger online presence.

However, getting your account verified on each platform is different.

So, how do you get this coveted blue checkmark on Facebook, Twitter, and Instagram?

How do you get Google’s blue shield or Pinterest’s red checkbox?

Read on to find out how to get your social media accounts verified.

How to Verify Your Facebook Account

The blue check on Facebook is called a verification badge.

Here’s how to get yours.

Make Sure You Meet the Criteria for Getting Verified

Before you get your badge, Facebook will look into your account to see if it meets their criteria for verification.

Here are four things Facebook will look for.

  • The authenticity of your account. They’ll want to make sure you’re using your real personal or business name.
  • Your account’s uniqueness. Your account should be interesting and specific (no general names like “cat memes” or “funny photos”).
  • A complete setup. Your account doesn’t have to be fancy, but it does need a profile photo, an about section, and one post.
  • A noteworthy account. No, you can’t pay for a verification badge. You need to prove you qualify for a badge by showing that real people search for your account.

Request a Verification Badge from Facebook

To apply for your badge, fill out Facebook’s contact form.

Facebook verification badge form

If you’re verifying a personal account, you’ll need to submit one government-issued ID.

This can be your driver’s license, passport, or national identification card.

If you’re verifying a business account, you’ll need:

  • Tax exemption documents.
  • Articles of incorporation.
  • A certificate of formation.
  • A copy of a utility or phone bill.
  • A written explanation detailing why your account should receive a verification badge.
  • URLs that prove your account’s notability.

As soon as you submit your request, it’ll take you anywhere from 48 hours to 45 days to get verification.

If your request is denied, you can apply again after 30 days.

How to Verify Your Instagram Account

Instagram and Facebook have similar methods for account verification. Here’s how to get started on Instagram.

Step 1: Log into the Instagram account you want to verify.

Step 2: Go to your profile and tap the options button at the rightmost corner of your screen.

access settings on Instagram

Step 3: Click on your Settings, then go to Account. You’ll see an option for Request Verification.

Step 4: Fill in your information and provide a government-issued ID.

Step 5: Wait for your verification badge. Like Facebook, you can request a badge again after 30 days if you get denied.

How to Verify Your Twitter Account

Twitter was the social platform that started it all.

It was the first to hand out blue badges to verify accounts.

Compared with Facebook and Instagram, getting verified on Twitter is simple.

All you need to do is make sure your account doesn’t lack any important information.

Then, you can prove your brand’s worth by showcasing a few example URLs of your web properties.

The bad news is Twitter account verification is on hold for now.

Twitter verification on hold

According to Twitter, they’re working on a new verification program.

The good news is, if you already have a blue badge, it won’t be removed from your account.

How to Verify Your Google My Business Account

Even if you skip getting verified on Facebook, Instagram, and Twitter, never skip verification on Google My Business.

This is super important because the blue verification shield you get will show up when users look for you on Search or Maps.

Here’s how to get verified on Google My Business.

  • Sign into your account on the platform.
  • Select Verify Now and request a verification postcard (on-screen prompts will make this super simple).
  • Once you receive your verification postcard, type the verification code into it.

That’s it!

You’ll receive the blue shield that tells people your website’s information is accurate and updated.

How to Verify Your Pinterest Account

Instead of a blue verification mark, Pinterest has an attractive red checkbox next to all verified account names.

Check it out.

verified account on Pinterest

The good news is getting this cool checkbox is super easy.

Just follow these three steps.

  • Log into your account and go to the Settings
  • Upload your business logo as a profile picture.
  • You’re verified!

Remember, you can only verify your account if you’ve already claimed your website on Pinterest.

How to Verify Your TikTok Account

TikTok is super popular today.

It’s where the young (and young at heart) gather to create buzz and have fun with creative photos and videos.

With TikTok, however, verification isn’t in your hands.

There are two possible ways of getting verified:

  • Becoming a verified user. This means you’re a world-renown superstar like Taylor Swift, Kim Kardashian-West, or Rihanna.
  • Becoming a popular user. If you keep creating fun content people love, TikTok can select you as one of its popular users.

The Benefits of Verifying Your Account on Social Platforms

Standing out on social media is essential today.

With 3.8 billion users, it’s the perfect place to showcase your skills and market your brand.

But how can you show you’re a leader in your industry?

How can you prove you’re a well-known brand?

It’s simple. Get your social account verified.

When you do, you’ll stand out in the crowd.

You’ll show users you’re an industry leader.

And you’ll get that special boost of self-confidence every time you visit your profile page.

Image Credits

All screenshots taken by author, March 2020


Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning



Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.

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‘Stop the hate’ online, UN chief pleads on Holocaust Day



A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week



Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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