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Social Media Account Verification: A Complete Guide

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Ever notice the blue checkmark beside the names of people you idolize on social platforms?

That’s right, this one.

Twitter verified Lebron James

The checkmark might not look like much, but it means:

  • The account is authentic.
  • The account belongs to a celebrity or industry leader.

If you’re a business owner, getting that checkmark on your social media accounts can:

  • Make you stand out in the crowd.
  • Show your followers you’re influential in your industry.
  • Boost your self-confidence. 😉

A verified account on any social platform will give you the same result: a stronger online presence.

However, getting your account verified on each platform is different.

So, how do you get this coveted blue checkmark on Facebook, Twitter, and Instagram?

How do you get Google’s blue shield or Pinterest’s red checkbox?

Read on to find out how to get your social media accounts verified.

How to Verify Your Facebook Account

The blue check on Facebook is called a verification badge.

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Here’s how to get yours.

Make Sure You Meet the Criteria for Getting Verified

Before you get your badge, Facebook will look into your account to see if it meets their criteria for verification.

Here are four things Facebook will look for.

  • The authenticity of your account. They’ll want to make sure you’re using your real personal or business name.
  • Your account’s uniqueness. Your account should be interesting and specific (no general names like “cat memes” or “funny photos”).
  • A complete setup. Your account doesn’t have to be fancy, but it does need a profile photo, an about section, and one post.
  • A noteworthy account. No, you can’t pay for a verification badge. You need to prove you qualify for a badge by showing that real people search for your account.

Request a Verification Badge from Facebook

To apply for your badge, fill out Facebook’s contact form.

Facebook verification badge form

If you’re verifying a personal account, you’ll need to submit one government-issued ID.

This can be your driver’s license, passport, or national identification card.

If you’re verifying a business account, you’ll need:

  • Tax exemption documents.
  • Articles of incorporation.
  • A certificate of formation.
  • A copy of a utility or phone bill.
  • A written explanation detailing why your account should receive a verification badge.
  • URLs that prove your account’s notability.

As soon as you submit your request, it’ll take you anywhere from 48 hours to 45 days to get verification.

If your request is denied, you can apply again after 30 days.

How to Verify Your Instagram Account

Instagram and Facebook have similar methods for account verification. Here’s how to get started on Instagram.

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Step 1: Log into the Instagram account you want to verify.

Step 2: Go to your profile and tap the options button at the rightmost corner of your screen.

access settings on Instagram

Step 3: Click on your Settings, then go to Account. You’ll see an option for Request Verification.

Step 4: Fill in your information and provide a government-issued ID.

Step 5: Wait for your verification badge. Like Facebook, you can request a badge again after 30 days if you get denied.

How to Verify Your Twitter Account

Twitter was the social platform that started it all.

It was the first to hand out blue badges to verify accounts.

Compared with Facebook and Instagram, getting verified on Twitter is simple.

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All you need to do is make sure your account doesn’t lack any important information.

Then, you can prove your brand’s worth by showcasing a few example URLs of your web properties.

The bad news is Twitter account verification is on hold for now.

Twitter verification on hold

According to Twitter, they’re working on a new verification program.

The good news is, if you already have a blue badge, it won’t be removed from your account.

How to Verify Your Google My Business Account

Even if you skip getting verified on Facebook, Instagram, and Twitter, never skip verification on Google My Business.

This is super important because the blue verification shield you get will show up when users look for you on Search or Maps.

Here’s how to get verified on Google My Business.

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  • Sign into your account on the platform.
  • Select Verify Now and request a verification postcard (on-screen prompts will make this super simple).
  • Once you receive your verification postcard, type the verification code into it.

That’s it!

You’ll receive the blue shield that tells people your website’s information is accurate and updated.

How to Verify Your Pinterest Account

Instead of a blue verification mark, Pinterest has an attractive red checkbox next to all verified account names.

Check it out.

verified account on Pinterest

The good news is getting this cool checkbox is super easy.

Just follow these three steps.

  • Log into your account and go to the Settings
  • Upload your business logo as a profile picture.
  • You’re verified!

Remember, you can only verify your account if you’ve already claimed your website on Pinterest.

How to Verify Your TikTok Account

TikTok is super popular today.

It’s where the young (and young at heart) gather to create buzz and have fun with creative photos and videos.

With TikTok, however, verification isn’t in your hands.

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There are two possible ways of getting verified:

  • Becoming a verified user. This means you’re a world-renown superstar like Taylor Swift, Kim Kardashian-West, or Rihanna.
  • Becoming a popular user. If you keep creating fun content people love, TikTok can select you as one of its popular users.

The Benefits of Verifying Your Account on Social Platforms

Standing out on social media is essential today.

With 3.8 billion users, it’s the perfect place to showcase your skills and market your brand.

But how can you show you’re a leader in your industry?

How can you prove you’re a well-known brand?

It’s simple. Get your social account verified.

When you do, you’ll stand out in the crowd.

You’ll show users you’re an industry leader.

And you’ll get that special boost of self-confidence every time you visit your profile page.

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Image Credits

All screenshots taken by author, March 2020

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All Sober’s explosive Facebook growth

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All Sober

Image courtesy All Sober

Opinions expressed by Digital Journal contributors are their own.

When we look at the data on emerging brands building a community through social media, the numbers show just how difficult it is to achieve growth and authentic engagement. In the past few years, most brands have found that social media marketing is an uphill climb. 

According to a study from DigitalMarketingCommunity.com, the median engagement rate on Facebook for all industries is just 0.06%. However, there are exceptions. When we came upon the new addiction recovery platform All Sober, a site that officially launched in May, we were impressed by its social marketing strategy. We saw a growing, and more importantly, engaged community that was rallying behind a new startup. That initial impression was cemented further when we calculated its engagement. It was hovering just under 10% for the week—166 times the median percentage. 

A deeper dive showed that this was not an anomaly, nor was it the result of bots or fake engagement. This was a true community buzzing around a common passion, which anyone familiar with the digital marketing space will tell you is becoming increasingly rare. Add to that the fact that All Sober’s platform and apps launched less than six months ago, and it became crystal clear that it had tapped into something very special to achieve this level of explosive growth.

Considering how difficult it can be for new brands to stand out on social media (especially Facebook), we wanted to answer an important question: What is All Sober doing that so many others are not? The answer is surprisingly simple. 

What sets All Sober apart is its uncanny ability to elevate human stories and interactions to truly celebrate a very specific audience. Attention is a critical commodity in digital strategy, and the way All Sober has earned this level of lean-in and community participation is by honoring the accomplishments of people in recovery and putting a human face to the achievement of sobriety. For as long as people impacted by addiction have sought out help, the greatest strength of the community has been a strong sense of shared experience. 

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All Sober taps into that spirit and honors the successes of everyone on the platform. Its Facebook page has become a place for people to celebrate their “soberversaries,” cheering them on and inspiring the community to understand recovery is possible.

All Sober’s success is apparent, especially when compared to other, more established names in the space.

For example, on Sept. 9, All Sober had a post go viral entirely on its own—no ad budget was placed behind the content, and it was driven exclusively by the community. Four days later, the post had garnered 718,000 reactions, 45,500 comments and 16.6 million impressions—organically. 

Naturally, this had an impact on the page’s overall engagement for the week. Despite having a fraction of the size of Psychology Today’s Facebook following (7.4 million likes), All Sober (31,000 likes) produced more than triple the engagement of this mental health juggernaut. And while one might think that this is an anomaly caused by a single viral post, All Sober’s outpacing of industry leaders such as Shatterproof (112,000 likes) and In The Rooms (154,000 likes) has been a constant since February 2022. 

The difference-maker is coming in the form of positive content marketing and strategic amplification. Here’s what that looks like in practice.

Whether it’s a month of sobriety or 25 years, there is a sense of hopeful celebration that makes these social platforms a place for participants to engage and chime in with their own victories, stories and tips. This inspirational platform has drawn in massive numbers of people who participate every day on the Facebook page, and it is the driving force behind All Sober’s peerless Facebook engagement rate. 

All Sober, like any new platform, amplifies content in the interest of gaining new, targeted, quality followers for the brand. But what makes its engagement numbers so remarkable is that none of the content itself is boosted. The organic participation makes All Sober a true innovator in the way recovery and sobriety is discussed online. 

“It’s fair to say that most brands, to one degree or another, rely on advertising to help their message stand out,” said John Oates, president of JPO Digital, which works with All Sober’s social media team to grow the brand. “But the normal KPIs with All Sober are starkly better than most other brands that we’ve seen, and I think that is a testament to the quality of the content we’re able to use and the story that the brand is telling.”

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“I feel like many brands neglect the value of true storytelling, of really drilling down on what value you can deliver to the people who are viewing your content. All Sober has leaned into that beautifully, and we’ve been able to build a fever-pitch following as a result.” 

All Sober’s success on Facebook has inspired the organization to replicate that success on social media platforms like Instagram and Twitter, where it can continue to grow large followings with positive messages of shared hope and inspiration.

All Sober was born after its founders, Paul Gayter and Flora Nicholas, experienced the anguish of addiction firsthand. 

“Our loved one’s addiction led us to experience the problems that hundreds of millions of Americans faced daily throughout the addiction-recovery life cycle: searching all over the internet for help and information in times of crisis, for recovery group support, for treatment options, for sober communities and sober life information, and for resources to help them get jobs, among other things,” Nicholas shared.

“During our recovery journey, we recognized that there were major problems at every stage of the addiction and recovery life cycle—that existing solutions for people in need were fragmented, highly specialized, not available on the scale that the problem demands, or nonexistent.”

As a result, Nicholas and Gayter dedicated their lives to changing the narrative and improving the process for people seeking recovery and getting the help they need to navigate addiction. 

“The only way of alleviating the constant search for solutions was to bring together everything that people need and house it all in one platform. That inspired us to create All Sober,” Nicholas added. “And while we have many iterations left to implement, I’m proud to say that we built just that—a one-stop shop for addiction treatment , recovery and sober life.” 

All Sober is spearheading a movement intended to make sustaining and maintaining sobriety accessible to the people who are impacted by the global epidemic of addiction. Gayter, Nicholas and the leadership team understand better than most what people go through and the types of resources they need for sustained success. Those personal experiences are the inspiration behind building this community and platform around hope, sharing resources, and positive engagement. 

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All Sober’s unprecedented social media success is a testament to its ability to tap into the inspiring stories of people who proudly celebrate their sobriety, while offering a forum and a wealth of resources for the hundreds of millions of Americans touched by drug and alcohol addiction.

By ending the stigmas associated with drug and alcohol addiction and embracing the community that understands just how common this disease is, All Sober has found a way to achieve enviable engagement numbers via a welcoming and open forum offering hope to those who need it.

To learn more, visit All Sober or Facebook.com/AllSober.

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