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Taiwanese pop star’s messy divorce captures Chinese internet

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Taiwanese pop star's messy divorce captures Chinese internet

The online war of words between Taiwanese-American pop idol Wang Leehom and his now ex-wife Lee Jinglei has exploded in recent days – Copyright GETTY IMAGES NORTH AMERICA/AFP Drew Angerer

Laurie CHEN

A Taiwanese pop star’s messy divorce has captivated the Chinese-speaking world with the allegations triggering debate on misogyny and abusive marriages in China, where social media discussion of women’s rights is increasingly tightly controlled.

The online war of words between Taiwanese-American pop idol Wang Leehom and his estranged wife Lee Jinglei has exploded in recent days, generating breathless tabloid coverage and daily social media fodder across China, Taiwan and Hong Kong.

It has also triggered none of the Chinese mainland’s censorship that kicked in when tennis star Peng Shuai alleged she had been sexually assaulted by a senior Communist Party official last month.

Lee’s anguished posts about her imploding marriage to Wang — one of Mandopop’s most recognisable crooners — have struck a chord with many women who empathised with her detailed accounts of alleged mistreatment.

The spat exploded last Friday, days after Wang announced his divorce to 68 million followers on the Chinese social media platform Weibo.

Lee then posted a 5,000-word letter alleging Wang’s emotional abuse and serial infidelity during the course of their eight-year marriage, demolishing his previously squeaky-clean image.

She also accused Wang of seeing sex workers and repeatedly cheating on her while she raised their three children at the expense of her career.

A former JP Morgan analyst, Lee studied at Princeton and Columbia University in New York Taiwanese media reported, before marrying Wang aged 27.

“One of the reasons I decided to speak out was because I don’t want any more women to experience the same things I did,” Lee wrote in a Weibo post that gained over 12 million likes.

Wang denied allegations of cheating and accused Lee of coercing him into marriage in a separate Weibo statement as his father also waded into the spat, sparking threats of legal action.

– Misogyny debate –

The saga took yet another turn early Monday morning when Lee accused Wang of gaslighting her, with the search term “gaslighting” trending in China, Hong Kong and Taiwan.

Wang finally apologised in a Monday Weibo post in which he said he took “all responsibility” and announced a temporary break from the music industry.

Chinese-speaking users have largely thrown their support behind Lee — giving her the nickname “Thor”, a phonetic pun on her name that invokes the beloved Marvel superhero and fearsome Norse god of thunder.

Multiple brands also dropped Wang, who is believed to have left China.

And the allegations triggered debate on misogyny and abusive marriages in China, where social media discussion of women’s rights is increasingly tightly controlled.

“If more women dare to expose their wounds through speaking out instead of tolerating them, there would be less misogyny in society,” a feminist blogger wrote in a viral WeChat essay titled: “Thank you Lee Jinglei for making society a bit less misogynistic”.

Chinese feminists also hailed Lee’s bravery on social media.

“Women’s speech and their right to public opinion are of vital importance. (Lee Jinglei) finally took a courageous first step,” said a feminist campaigner in Beijing who wished to remain anonymous.

The currently unfettered online discussion contrasts sharply with the blanket censorship of allegations by tennis star Peng.

Hers is the highest-profile allegation from China’s fledgling #MeToo movement, which has been heavily suppressed by domestic authorities but received significant international attention.

After weeks of no word, Peng resurfaced in a series of highly stage-managed public appearances, denying ever making a sexual assault claim.

But the Women’s Tennis Association said it still had “significant concerns” about her “well-being and ability to communicate without censorship or coercion”.

– Celebs behaving badly –

Wang’s divorce comes as Chinese authorities carry out a wide-ranging morality crackdown on the entertainment industry. And the public spat has not escaped the notice of the Communist Party’s disciplinary watchdog.

“The example of ‘celebrity trainwrecks’ repeatedly demonstrates that people pay attention to public figures’ every word and deed, and each create an impact on society,” the Central Committee for Discipline Inspection said Sunday.

Over the summer several Chinese celebrities have been publicly disgraced and blacklisted from the industry over “immoral” conduct.

Chinese-Canadian singer Kris Wu was charged with rape by Beijing police in August, while actress Zheng Shuang was hit with a $46 million fine for tax evasion the same month.

More recently, Chinese pianist Li Yundi was detained by Beijing police for allegedly soliciting a sex worker.

Chinese President Xi Jinping emphasised at an arts symposium earlier this month that performers should strive for “moral integrity”, while several government arts and internet regulatory bodies have issued orders to “resist illegal and unethical artists”.


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Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

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Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

So, this is a thing…

Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length.

If anyone needed or wanted that.

Longer tweets will be displayed in the main feed at standard length, with a ‘Show more…’ indicator pointing users to the remainder of the content.

Honestly, it’s sadly ironic that not even Twitter could come up with a good use of the extra characters in its example, but yes, Twitter Blue users – all 300,000 of them – will now be able to post super long rants about whatever they choose in the app.

As explained by Twitter:

“[Twitter Blue users] can also compose longer Tweets in a Quote Tweet or reply. Standard functionality like posting media, creating polls, and using hashtags still apply. Everyone will be able to read longer Tweets, but only Blue subscribers can create them.

I don’t know if anyone requested this, but Twitter 2.0 chief Elon Musk seems convinced that by enabling users to post long-form content, that will eventually open up new avenues to monetization, and will see more top voices posting more stuff to the app.

I mean, the recent Twitter Files are probably the best example – Elon’s hand-picked team of journalists have been trawling through Twitter’s archives to uncover accusations of corruption and Government meddling, all ended up posting their findings in ridiculously long tweet threads in the app.

It would make more sense to post them on a more long-form focused format, but Musk obviously wants all the attention on Twitter – and in instances like this, maybe having longer tweets could be valuable.

But I don’t know.

It also seems short-sighted to only provide this functionality to Twitter Blue users. As noted, only a small fraction of Twitter’s 250 milllion total user base is paying for a blue tick, and while Twitter is now expanding the offering into new markets, it’s hard to see it catching on in any real way.

That means that a lot of the most popular creators won’t even be able to use the option, which seems counterintuitive. But then again, Elon will probably look to add in a new monetization element, which you have to pay up to qualify for, which is probably his broader view for limiting access at this stage.

Who knows – maybe it ends up being amazing, and maybe it makes it way easier to post what would have been multi-tweet threads in a more engaging, interesting way in the app.

It’s different, for sure, very different from Twitter’s usual offering.



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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




X



DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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