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The Key Challenges and Benefits of Utilizing Chatbots for Business [Infographic]

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For many marketers, artificial intelligence (AI) chatbots have now become an integral part of their customer care arsenal. 

Why? Because they enable brands to offer customers a seamless experience, fast responses, and 24/7 support. 

However, chatbots are not perfect. All automated chatbot systems have limitations that, if not managed, could lead to problems for your business. 

One of the major challenges with the use of AI chatbots is security – consumers want to trust that if they share their data with your chatbots, you will only use it to complete their transactions or offer personalized experiences. 

Your chatbot should therefore only ask for relevant data, and it should also have systems in place to protect this data from malicious individuals looking to mishandle or misuse it. These include virus protection, firewalls, and strong passwords. 

Another challenge is the ability to make your chatbot likable, or help it understand human emotions – if your chatbot delays or offers unhelpful responses, the customer may leave your website and may never return. Additionally, if the chatbot fails to understand user emotion, it can lead to horrible customer experiences. 

But there are also important benefits. 

To provide more context, check out this infographic, which provides a full overview of the various considerations in developing an effective chatbot, and the pitfalls to avoid.

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AI Chatbots Challenges and Opportunities You Need to Understand

A version of this post was first published on the ShaneBarker blog

Socialmediatoday.com

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Twitter adds warning labels to false Ukraine war posts

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Twitter adds warning labels to false Ukraine war posts

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia’s war in Ukraine under a new “crisis misinformation policy.”

Tweets violating the new rule will be hidden behind messages saying that misleading information in the posts could cause real-world harm, said Twitter head of safety and integrity Yoel Roth.

Twitter users will then have to click on a link to see an offending post.

“While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis,” Roth said in a blog post.

Examples of the kinds of posts that would merit warning labels included false reports about what is happening on the ground and how the international community is responding.

Twitter said it will make a priority of adding warning labels to tweets from high-profile accounts such as state-affiliated media outlets, governments, and users whose identities have been verified.

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“Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement,” Roth said.

He added that the new policy will guide Twitter’s efforts “to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.”

The content moderation move comes as Twitter faces the prospect of being bought by billionaire Elon Musk.

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The controversial Tesla chief openly advocates for anyone to be able to say whatever they want on Twitter, no matter how untrue, as long as it doesn’t break the law.

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