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The UK’s worst Internet-connected regions

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The UK’s worst Internet-connected regions

Anything connected to the internet — from smartphones to power plant controllers — can be manipulated. — Photo: © DJC

Despite the advances with fibre optic cables and the roll-out of so-called superfast broadband, many rural areas suffer with poor Internet activity. This is a multi-country problem and the issue affects the U.K., as an example. In the U.K. the aim is for gigabit-capable broadband, made available to all. This means download speeds of at least 1 gigabit-per-second. As things stand, this remains a little way from realisation.

In the U.K., the most poorly served areas for an Internet connection are:

  • Tees Valley and Durham are the least Internet-connected regions.
  • Lincolnshire and Merseyside come in second and third respectively.
  • Southern Scotland and Cornwall also make the list.

The findings have bene put together by Convertr.org based on regional data compiled by the U.K. Office for National Statistics (ONS).

With the area with the weakest connectivity, Tees Valley and Durham sees only 87 percent of residents using the Internet in the last three months. This is nearly ten percentage points lower than areas like Surrey, South London, and Berkshire.

In early 2021, it was announced by the government that 40,000 homes in the Tees Valley would receive upgraded speeds – up to a gigabit connection for some. This was to be realised through the government’s £5 billion ‘Project Gigabit’ scheme. It remains to be seen if this will deliver.

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Lincolnshire comes in second, with only 87.6 percent of residents using the Internet in the last three months. Lincolnshire’s statistics sits at nearly three percentage points lower than other East Midlands regions like Derbyshire and Leicestershire, and almost five percentage points lower than the UK average of 92 percent.

Merseyside is in a very close third place, with 87.7 percent of residents using the Internet in the last three months. Liverpool was the area in the region which was the least connected, with only 84 percent of Liverpool residents regularly using the Internet.

The areas most greatly impacted are:

Region Percentage of people who used Internet in last 3 months
Tees Valley and Durham 87
Lincolnshire 87.6
Merseyside 87.7
Southern Scotland 88.7
Shropshire and Staffordshire 89
West Wales and The Valleys 89.1
Highlands and Islands 89.5
East Yorkshire and Northern Lincolnshire 89.5
Northumberland and Tyne and Wear 89.9
Cornwall and Isles of Scilly 90

Such tables demonstrate why the government needs to accelerate the provision of digital services. Commenting on the findings, a spokesperson from Convertr.org explained to Digital Journal: “With the majority of all regions browsing the web daily, certain people still go months without using it, and it’s clear there is a stark contrast in the quality of broadband in the UK. The government spending billions on superfast speeds shows that there is an incentive to connect the UK through the Internet, and it will be interesting to see how these statistics change throughout the 2020s.”


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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