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TikTok Holds its Lead as the Most Downloaded App Once Again in June

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Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower.

Sensor Tower most downloaded apps - June 2021

That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp’s controversial data privacy update).

As per Sensor Tower:

“TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%.”

So Sensor Tower is counting the Chinese version of the app, Douyin, in these numbers, which probably should be separated out, as the two are, according to TikTok, wholly separate entities. But even so, the enduring popularity of the short-form video app is pretty amazing, especially when you consider that these are primarily new users coming in.

Like, surely everybody who’s at all interested in the app has downloaded it by now, right?

Clearly not, which can be attributed equally to TikTok’s rising popularity, its younger user base (meaning more and more youngsters are downloading it and signing up as soon as they’re able) and its focus on expansion into new markets.

Which is where Facebook has traditionally been able to bully upstart rivals off of its turf. Facebook’s massive global presence means that it has vastly greater reach than any other platform, which means that when it duplicates the functionality of apps like TikTok – be it with Instagram Reels or other features – it can launch these tools into regions where TikTok, and other apps, haven’t yet been able to reach.

That actually gives Facebook first-mover advantage, despite them being the replicants, which can then slow the take-up of these new tools when they actually do make it to these same regions.

TikTok has largely avoided these impacts by broadening its global focus quickly, which has seen it gain significant traction in regions like Indonesia, Korea and all across Europe

Indeed, last October, TikTok announced plans to hire around 3,000 more engineers over the next three years, as it sets up new operating centers in Europe, Canada and Singapore, among others. That’s helped TikTok maintain that growth momentum, which it’s hoping to now transition into an eCommerce machine which can generate significant income both for the company itself and its top platform stars, keeping them aligned to the app. 

Whether it can provide comparable compensation to Facebook and Google’s apps remains to be seen, but again, looking at the pure user growth charts and download stats, it’s continuing to answer lingering doubts on its potential.

Overall, however, Facebook is still dominating the overall download trends, with four of the top five most downloaded apps for the month.

Sensor Tower says that the majority of new downloads of Facebook, specifically, occurred in India, where it’s slowly gaining steam. WhatsApp remains the dominant connection tool in the emerging region, and with the Indian Government putting pressure on Twitter over censorship concerns, and TikTok still banned, Facebook looks to be doing all it can to play nice with Indian authorities, with a view to becoming the dominant digital platform in the second most populous nation in the world.

Which means that, despite the rise of TikTok, Facebook is still the clear leader, but it is worth taking note of TikTok’s ongoing momentum, and considering what that may mean for your digital marketing approach moving forward.

You can check out Sensor Tower’s full monthly download report for June 2021 here.

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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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