Connect with us

SOCIAL

TikTok Launches New Notification System to Help Creators Understand Video Removals

Published

on

In its short period of existence, TikTok has seen significant scrutiny over its moderation processes, and how it goes about protecting users by censoring certain content. Given the younger skew of TikTok’s audience, this is a critical element, and already TikTok has faced temporary bans in some regions over what it allows, or has allowed, on its platform.

Yet, at the same time, when TikTok does take action on a clip, many have been frustrated at the lack of explanation or transparency within that process. And with the platform now implementing even tougher rules in some regions, such enforcements will only increase – which is why today, TikTok has announced a new process which will highlight the specific rule/s that a removed video has violated, in order to help users understand why their video has been removed. 

As explained by TikTok:

“For the past few months, we’ve been experimenting with a new notification system to bring creators more clarity around content removals. Our goals are to enhance the transparency and education around our Community Guidelines to reduce misunderstandings about content on our platform, and the results have been promising.”

TikTok says that, in testing, its updated notifications have reduced the rate of repeat violations, while visits to its Community Guidelines have nearly tripled.

“We’ve also seen a 14% reduction in requests from users to appeal a video’s removal. We believe this helps foster greater understanding of the kind of positive content and welcoming behavior that makes our community thrive.”

Based on these initial results, TikTok is now rolling out its updated notifications to all regions. Now, whenever a video is removed for violating the platform’s policies, the creator will get a specific explanation of which policy element was violated, along with an easy option to appeal the decision. 

TikTok rule violation

As you can see here, the new prompt provides a specific rule reference to provide more context. Users can tap on the ‘Submit an Appeal’ option at the bottom of the screen to challenge the ruling.

See also  Daily Crunch: Facebook launches its News section

Additionally, when content is flagged as self-harm or suicide-related, TikTok will now also provide access to expert resources through a second notification.  

Advertisement
TikTok rule violation

As noted, maybe more so than other platforms, TikTok is being pressed to moderate concerning content in order to protect younger users, and avoid potentially harmful exposure. That’s pushing TikTok to err more on the side of caution in its processes, which will likely see more videos removed that maybe shouldn’t have been.

Given this, the update is a good way to address these concerns, and ensure that users understand the platform rules in order to avoid crossing the line, while also providing a means of recourse if needed.

You can read more about TikTok’s notification update here.

Socialmediatoday.com

Advertisement

SOCIAL

Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

Published

on

Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

Advertisement

But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

Source link

Advertisement
See also  WhatsApp Tests QR Codes to Help Users Connect
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending