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TikTok Launches New Notification System to Help Creators Understand Video Removals

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In its short period of existence, TikTok has seen significant scrutiny over its moderation processes, and how it goes about protecting users by censoring certain content. Given the younger skew of TikTok’s audience, this is a critical element, and already TikTok has faced temporary bans in some regions over what it allows, or has allowed, on its platform.

Yet, at the same time, when TikTok does take action on a clip, many have been frustrated at the lack of explanation or transparency within that process. And with the platform now implementing even tougher rules in some regions, such enforcements will only increase – which is why today, TikTok has announced a new process which will highlight the specific rule/s that a removed video has violated, in order to help users understand why their video has been removed. 

As explained by TikTok:

“For the past few months, we’ve been experimenting with a new notification system to bring creators more clarity around content removals. Our goals are to enhance the transparency and education around our Community Guidelines to reduce misunderstandings about content on our platform, and the results have been promising.”

TikTok says that, in testing, its updated notifications have reduced the rate of repeat violations, while visits to its Community Guidelines have nearly tripled.

“We’ve also seen a 14% reduction in requests from users to appeal a video’s removal. We believe this helps foster greater understanding of the kind of positive content and welcoming behavior that makes our community thrive.”

Based on these initial results, TikTok is now rolling out its updated notifications to all regions. Now, whenever a video is removed for violating the platform’s policies, the creator will get a specific explanation of which policy element was violated, along with an easy option to appeal the decision. 

TikTok rule violation

As you can see here, the new prompt provides a specific rule reference to provide more context. Users can tap on the ‘Submit an Appeal’ option at the bottom of the screen to challenge the ruling.

Additionally, when content is flagged as self-harm or suicide-related, TikTok will now also provide access to expert resources through a second notification.  

TikTok rule violation

As noted, maybe more so than other platforms, TikTok is being pressed to moderate concerning content in order to protect younger users, and avoid potentially harmful exposure. That’s pushing TikTok to err more on the side of caution in its processes, which will likely see more videos removed that maybe shouldn’t have been.

Given this, the update is a good way to address these concerns, and ensure that users understand the platform rules in order to avoid crossing the line, while also providing a means of recourse if needed.

You can read more about TikTok’s notification update here.

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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