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TikTok Launches New ‘TikTok Tips’ Account to Share Platform Safety and Well-being Advice

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TikTok has launched a new “TikTok Tips” account which, as per its description, is “on a mission to promote privacy, safety, and positive vibes.”

TikTok Tips

The account uses popular TikTok influencers to deliver messages about user safety and well-being, including tips on how TikTok’s safety tools work:

And reminders about logging off every now and then:

At present, the account doesn’t include tips on how to improve your TikTok performance – like Instagram’s recently launched @Creator account – but the focus on user well-being makes sense, particularly given the app’s younger audience, while it also aligns with TikTok’s broader effort to play a more positive role and provide a safe space, free of outside judgment.

Of course, that’s not a realistic possibility in online communications, but TikTok has been working to update its policies to better address such concerns before they have a chance to proliferate.

Last month, TikTok updated its Community Guidelines, primarily to address potential issues with misinformation, but it also revised its rules around acceptable behavior in the app. 

On another front, TikTok has also been working to underline the platform’s community benefit – as reported by The Next Web last year, TikTok is also developing its “#EduTok” eLearning program in India, with over 10 million EduTok videos already uploaded to the platform covering a range of educational categories, including learning new languages, career development and tech. 

EduTok

But TikTok has also made notable missteps on the user protection front. Back in December, leaked documents showed that TikTok moderators had been advised to flag content from users who appeared to have autism, Down’s syndrome or facial disfigurements, and their uploads were then distributed to smaller audience subsets. The intention of the policy was to protect users who were deemed to be “susceptible to harassment or cyberbullying based on their physical or mental condition”.

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The varying elements underline TikTok’s rapidly evolving strategy as it works to cover all bases, and ensure that it’s meeting user expectations as it continues to expand. Aside from broader concerns about its potential links to the Chinese Government, TikTok knows that it needs to provide a safe platform in order to avoid further scrutiny from regulators, and potential penalties as a result.

Still, broader strategy aside, the TikTok Tips account is a positive step, which should help to provide users with helpful reminders and notes on how to make best use of the platform. TikTok could even use these pushes in-feed to prompt people to re-check their usage. Sometimes, just a simple reminder is all it takes to get people to take a mental break from the constant stream.

Thanks to Lindsey Gamble for the heads up about the new TikTok Tips account.

Socialmediatoday.com

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

See also  EU to review TikTok’s ToS after child safety complaints

At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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