Twitter CEO Linda Yaccarino Breaks Silence on Platform’s Rate Limits

• Twitter’s new CEO Linda Yaccarino has broken her silence on the platform’s new rate limits.
• The limitation on the number of tweets users could read daily was announced last week.
• Yaccarino has shared a blogpost addressing the changes.

Twitter’s new CEO Linda Yaccarino has broken her silence on the platform’s new rate limits.

Yaccarino shared Twitter’s official statement on the changes, along with a message of support. 

She wrote: “When you have a mission like Twitter — you need to make big moves to keep strengthening the platform. This work is meaningful and on-going.”

Last week, Elon Musk announced he was limiting the number of tweets users could read each day and blocked unregistered users from accessing the platform.

He blamed the new policies on the levels of “data scraping” and “system manipulation” that were occurring. However, some former employees have expressed skepticism about the billionaire’s explanation. These include the company’s former head of trust and safety, Yoel Roth.

The official statement from Twitter confirmed the sudden rule changes and attempted to explain the lack of warning. The company said in the blogpost: “Any advance notice on these actions would have allowed bad actors to alter their behavior to evade detection.”

Insider’s Kali Hays reported that Twitter staff were also largely kept in the dark about abrupt change. The move was not announced to staff and workers received little communication from Musk and Yaccarino after the change, Insider reported. 

Twitter said in the blogpost that the “effects on advertising have been minimal.” Luring back advertisers that have abandoned the platform has been one of Yaccarino’s key goals.

The Financial Times reported last week that she told staff they needed to deploy “hand-to-hand combat” to win back advertisers who had jumped ship. However, advertising experts told Reuters the rate limits could undermine Yaccarino‘s attempts to salvage the company.

Representatives for Twitter did not answer Insider’s request for comment with a response that addressed the question.