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Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity

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Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity

Amid the various projects both abandoned and introduced as part of Elon Musk’s ‘Twitter 2.0’ approach, it’s hard to know what’s actually going ahead and what isn’t, based on previously implemented experiments.

But this one does seem to be progressing – according to new findings from app researcher extraordinaire Jane Manchun Wong, Twitter is still developing its own virtual gifting-type option, which would provide a range of stickers that you could buy to then give to people for their good tweets.

As you can see in this image, Twitter’s developing a range of new emoji awards that users will be able to purchase for varying amounts.

You’d then be able to gift these awards to other users, who would then be able to convert them into cash.

Tweet awards

The concept is pretty much exactly the same as Facebook’s virtual gifts, which are purchasable via Stars, its in-app currency, in order to donate funds to your favorite creators. YouTube also has its ‘Super Stickers’ option to facilitate the same, while TikTok has live gifts, and Reddit has various similar sticker gifting options.  

Would that work on Twitter?

I mean, creators are just as inspiring on each platform, so if it works on one, it should work on another, at least to some degree. And while some people might balk at the idea of cluttering the Twitter feed with more emoji-style characters (note: Elon’s also exploring tweet reactions too), I guess, if some people use them, then it’ll provide another avenue for Twitter to generate incremental revenue, in another form.

And if you don’t like them, don’t use them.

In some ways, it does seem that Twitter would provide fewer reasons for such donations, given its focus on brevity. But Elon has also flagged longer video uploads, and a more YouTube-style system for monetization, as a means to attract more creators to the platform.

So, again, awards makes sense, in line with this thinking.

And Twitter 2.0 thus far has been a series of re-treads and re-hashing of old tweet experiments, so in that vein, yes, this seems like a perfect fit.

In other words, I would expect that Twitter will look to launch this sometime soon, especially if it’s still using its more limited engineering resources to continue development. I would ask Twitter to confirm, but there’s currently no Twitter comms department, so the leaks and tests we find in the app are the best indicators we have as to its evolving direction.



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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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