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Twitter Launches Initial Test of New ‘Unmention’ Option, Enabling Users to Remove Themselves from Chats



Twitter Launches Initial Test of New 'Unmention' Option, Enabling Users to Remove Themselves from Chats

After working on the option for the best part of the last year, Twitter has now released an initial live test of its new ‘unmention’ option, which will enable users to remove themselves from conversations if they no longer feel comfortable being involved.

As you can see in this example, unmentioning yourself from a chat will see that:

  • Your username is untagged from the original tweet and replies
  • Users won’t be able to mention you again within the same reply chain
  • You’ll no longer be notified about updates to the exchange

Your username will still appear, in text form, in the initial tweets that you were involved in, but you won’t be an active part of the exchange once unmention is active.

It could be a handy option to avoid the dreaded Twitter pile-on based on a misguided tweet, or simply to mute discussions which may be causing you distress. Essentially, it’s like the Remove tag from photo‘ option, but for chats instead, which will give users the capacity to distance themselves from any direct association with selected Tweet discussions, helping to manage their in-app experience.

Twitter first unveiled the option in June last year, as part of an initial overview of coming tweet controls, which also included tools to avoid unwanted @mentions, and to stop anybody from mentioning you for a day a time, if needed.

Again, that could help users avoid mass criticisms and attacks in the app, and the mental stress that can come with such, and within this, Unmentioning, or removing yourself from a discussion, is another means to protect your sanity while engaging via tweet.


Twitter has also added options to mute keywords and users, to control who can reply to your tweets, while there are also now alerts available for potentially offensive comments.

In combination, these various tools will help to improve the Twitter experience, which has long been an issue of concern for the app.

Referred to at various times, by various people, as a ‘cesspit of hate’, among other colorful descriptors, part of the reason that some people are hesitant to join Twitter discussions is because they then stand the risk of being targeted, and being the focus of Twitter’s ‘Eye of Sauron’ for their 15-minutes of rage, which, for some, can be very overwhelming.

Twitter has some ambitious growth targets, and to meet them, it will need to attract new users, and if all people see when they log in is others being lambasted and attacked, that lessens the likelihood that they’ll consider joining in.

And when you also consider that some 80% of all tweets come from just 10% of active users, you can see how this trend then plays out. Twitter has many people tuning in, but far fewer willing to actually engage, at least partly due to fear of criticism if they say or do the wrong thing.

That’s not a good scenario, both for general interactions and for Twitter itself. And while these options won’t erase such habits from the app, they will at least give users more control over their experience.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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