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Twitter Opens Up Public Applications for Ticketed Spaces and Super Follows

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Twitter is moving ahead with the next phase of its creator monetization push with users now able to apply to test its coming Super Follow and Ticketed Spaces options.

Twitter Ticketed Spaces and Super Follow

As per Twitter:

“At Twitter we want to help people make money, and give them tools they can use to be rewarded for their work and feel supported by their audience. We’re looking for a small group of people to be the first to try Ticketed Spaces and Super Follows with their audiences and share feedback. Help us test and improve these experiences before they launch more broadly in the coming months.”

Twitter has been developing both options for some time, with the platform first announcing the expanded monetization tools at its Analyst Day overview back in February. Since then, various in-progress iterations of the design and layout for each have been shared by reverse engineering expert Jane Manchun Wong, providing a preview of what we can expect from the options.

Now, Twitter’s sharing some more insights into the working models for the functions, as part of its new application process.

First, on Ticketed Spaces – as you can see in this image, users will soon be able to charge for exclusive access to audio Spaces sessions, with variable ticket price options.

Twitter ticketed Spaces

Audio social has become a key trend, lead by the sudden rise of Clubhouse, and now, Twitter has seemingly taken the lead in the race, with the broader exposure potential of Spaces, based on Twitter’s established network, proving a strong lure, and Twitter opening up the option to all users with more than 600 followers in the app early last month.

Ticketed Spaces is the next step, providing more monetization potential for creators. While Super Follows, meanwhile, will also enable users to charge a monthly fee to give fans access to a range of additional content and engagement features, like newsletters, exclusive live-streams, product discounts, etc.

Twitter Super Follows

Both will facilitate new opportunities for creators, and incentivize them to establish a stronger presence in the app, which will help Twitter improve engagement overall, and ideally, grow its audience significantly over the next few years, in line with its stated targets

But there may be some cause for concern as to the longer term growth implications of the options, given the stated revenue-share cut, at least at this stage of testing.

As Twitter explains, creators will be able to take a 97% share of the revenue they raise from Spaces ticket purchases and Super Follows, up to a total of $50k.

From there, there’s a big jump in Twitter’s intake:

“Twitter won’t take more than a 3% share until you exceed $50,000 in lifetime earnings on both products. After this point, Twitter’s share increases to up to 20% of future earnings.” 

That’s a steep incline – but realistically for most, reaching $50k won’t be an option, and even at that rate, creators will still be able to earn significant income from their efforts.

That said, why Twitter is pushing such a big rise is not clear (other than bringing in more revenue, of course), and it could put a cap on the growth potential of the option, and limit the full scope of earnings for creators in the app. Twitter could, of course, revise this approach in future, but right now, that seems like an impediment on the full potential of the option. At the same time, it is worth noting that YouTube also charges a 30% toll on membership fees, while Twitch takes 50%.

Also worth noting that the stated 97% stake doesn’t account for app store charges, which will already reduce that intake further.

In the case of the App Store, this element is currently being challenged by Epic Games in its court case against Apple – but the situation being as it is, right now, that would mean that, with additional App Store charges, if you set a ticket price for your Space of, say, $5, $2.80 from each ticket sold would go to you, 70c would go to Twitter, and $1.50 would go to Apple/Google.

Given the various elements at play, it may not be the path to riches that many had envisioned. But still, it’s another opportunity, and it is still in testing. Many changes in process could happen between now and a full launch in future.

Right now, users in the US are able to apply to be part of the test pool for both Ticketed Spaces (iOS and Android) and Super Follows (iOS only).

“Applications to try these products are separate and are available on mobile at this time.”

You can apply for Ticketed Spaces here and Super Follows here.

And while many Twitter gurus will no doubt be keen to add the Super Follower button to their profile to see how many people will sign up, it is important to plan out your additional offerings in this regard. People won’t be signing up just to read your precious tweets, no matter how valuable you think that basic information is, so you need to be offering more to lure that extra spend, and build a paying subscriber base, as opposed to simply banking on the strength of your community, and hoping, again, that it’ll drive you towards your millions.

Because, for various reasons noted above, it probably won’t, no matter how valuable you believe your content to be. The true measure will be in how much value you can provide your audience, in addition to what you currently do, or the guests that you can bring into your Spaces that will draw a crowd, each of which will present a challenge in itself.

But for those keen to give it a shot, applications are now open. Get ready for the prompts to tap that ‘Super Follow’ button to start flowing through your tweet stream.

Socialmediatoday.com

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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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