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Twitter Removes George Floyd Tribute Video Posted by the Trump Administration

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twitter removes george floyd tribute video posted by the trump administration

The stand-off between Twitter and US President Donald Trump continues on, with Twitter once again taking action on a tweet from the Trump Campaign.

On Friday morning, Twitter removed a George Floyd tribute video which had been posted by Trump’s team. The video was not posted on Trump’s personal account, but had been put together and shared by his campaign in order to underline Trump’s response to the incident, and the subsequent #BlackLivesMatter protests.

The video was posted to Twitter on June 3rd, after first being published to the Trump campaign’s YouTube channel (where it’s still active).

Twitter says that the video was subject to a copyright claim, which lead to its removal – though as noted, it remains active on YouTube.

It’s the latest in Twitter’s apparent escalation of enforcement efforts against the Trump administration – though Twitter has reiterated that there has been no change in policy or approach, it’s simply enforcing its guidelines around election integrity, glorifying violence, and now, copyright.

Twitter has long been criticized for failing to address comments made by Trump via his tweets, even when they were in clear violation of platform rules. Twitter’s stance had been that because Trump is a public figure, the normal rules didn’t apply – but in recent weeks, Twitter has started to take action, with a series of removals and warning prompts added to comments from Trump and his team (full timeline of events below).

That’s prompted other platforms to also re-assess Trump’s comments and usage on their platforms, with Snapchat removing Trump’s account from its Discover recommendations earlier this week.

The increased pushback from social platforms has prompted Trump to seek legal recourse, calling for a review of Section 230 laws which protect social platforms from liability for what users post. The review will be carried out over the coming months, and if changes are made, that could have significant impacts for all online platforms – but at present, the general legal consensus is that there’s limited grounds for change.

There’s also a level of reputational risk for Twitter – by taking action against President Trump, it could see Trump’s supporters moving away from the platform and seeking alternate options.

Though that hasn’t happened as yet – according to Apptopia, Twitter saw a record number of new installs this week as people seek real-time updates on the #BlackLivesMatter protests, and likely the President’s response to such.

Twitter downloads

If anything, Twitter’s actions have helped it generate more attention, and prompted more users to tweet. That trend, you’d assume, won’t hold once the initial protest action has settled, and ideally, concrete steps for progress are established as a result. But still, the data would suggest that Twitter is, if anything, becoming a more important channel for such, despite its actions against Trump’s comments.

That could actually serve as an interesting case study for other platforms to consider the same – Facebook, for example, has said that it has left Trump’s comments up on its platforms because the public have a right to know what elected officials have to say, but you would assume, at some level, that engagement also factors into that, with people responding, commenting and sharing the same, sparking further engagement.

The data here suggests that engagement rates may not be impacted as significantly as you might assume, which could lessen that as a factor in such assessments – though, again, it’s not the key factor in play.

Either way, it’s interesting to see how the stand-off between Trump and Twitter is playing out, especially within the broader context of the upcoming US election, where social media is expected to play a significant role. 

Here’s a full timeline of the key events thus far:

timeline of events - Twitter v Trump

Socialmediatoday.com

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7 tips for creating great digital presence

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7 tips for creating great digital presence

DEAR READERS: Companies of all kinds are finding it imperative to build a digital strategy to compete in a world where almost everyone is shopping and doing business online. How can small companies, including startups and those with just a few employees, get the kind of following on their websites and social media platforms that they’ll need to succeed?






There are several steps to take to build your business online.




It is a problem many companies are trying to get their arms around, according to everyone I reached out to. Here are a few tips to get started on the road to social media success:

Develop clearly defined goals. “Determine your objectives, whether they are enhancing brand awareness, generating leads or driving sales growth, as they will serve as guiding principles for developing your strategy,” suggests Dmitriy Shelepin CEO and head of SEO at Miromind.

Identify your ideal followers. That means going beyond demographics like gender and age, according to brand consultant Faith James, CEO of The Personal Branding Consultancy. “It’s important to go deeper into their psychographics — how they think, what motivates them, what their core desires are,” James says. “By focusing on the psychographics, you focus on the emotional connectors that build a stronger connection which goes beyond just the transactional ‘buy my stuff.’ ”

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Choose and prioritize platforms. Shelepin says it is crucial to choose platforms “that resonate with your desired audience and align with your business objectives,” and suggests focusing on one or two of those platforms “to deliver quality over quantity.”

Provide value. James says value can come in various forms, but stresses that it boils down to “helping your audience get a small win in the areas that are meaningful to them.

“If a hair salon is looking to grow their following, they might offer tips on their website and social media platforms such as ‘How to Have Your Hair Color Last Longer,’ ‘3 Tips on How to Beat the Humidity Frizz,’ or ‘How to Avoid Chlorine Damage While Swimming at the Pool,’ ” James says.

Value also can come by educating and informing your audience with things like educational blog posts that establish industry expertise, Shelepin adds.

Invite engagement. This is an essential step, James stresses. “In all instances, the business would invite the audience to share their own hair drama stories, share their own tricks they are using to make their hair color last longer, and invite the audience to submit their own questions about hair care,” James explains.

Build relationships. “Use social media to connect with customers, respond promptly, and share relevant content,” Shelepin says.

Don’t forget about email. It is a great way to maintain customer relationships and to deliver exclusive content and special offers like discounts, Shelepin explains.

Shelepin acknowledges that businesses won’t realize success in the digital realm overnight, but stresses that success is possible to achieve.

“It’s important to maintain consistency, in creating content and engaging on media platforms, as building an online presence takes time,” Shelepin concludes. “By adhering to these strategies, small businesses can cultivate a strong digital presence, enabling them to thrive in today’s competitive landscape.”

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LinkedIn Expands ID Verification to More Regions

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LinkedIn Expands ID Verification to More Regions

LinkedIn continues to expand its own identity verification offering, via a new partnership with Persona which will enable users in more regions to confirm their ID in the app.

As you can see in this sequence, with LinkedIn’s new ID verification process, users in certain regions now able to confirm their ID documents with Persona, in order get a verification badge added to your LinkedIn profile, which confirms that you’ve uploaded and verified your government ID with one of LinkedIn’s partner providers.

LinkedIn Persona ID confirmation

You can see the verified icon next to my profile name in the second image, which adds another level of assurance that I am, in fact, a real human being, with a government ID linked to my identity.

LinkedIn initially launched ID verification for users in the U.S. back in April, via a partnership with identity platform CLEAR, which is best known for providing faster check-in at airports. LinkedIn then expanded its CLEAR partnership to enable users in Canada and Mexico to also confirm their documents, with this new partnership providing the ID confirmation option to a lot more users.

As per LinkedIn:

In Argentina, Australia, Bangladesh, Brazil, Chile, Colombia, Indonesia, Kenya, Malaysia, Morocco, Nigeria, Peru, Philippines, Saudi Arabia, and the United Arab Emirates, the identity verification is performed by Persona, a third-party identity verification service. It’s available in each country for those with a valid NFC-enable passport.”

(Note: It may not be available to all users in all of these regions as yet)

So, the requirement is that you need a government-issued passport, with an NFC chip, and a means to scan that chip in as part of the process, though Persona notes that “if you’ve ever used your phone to tap for payment, then it is NFC-enabled”.

So now, a lot more LinkedIn users will be able to confirm their identity, and add an extra layer of assurance to their profile, helping to let people know that they are dealing with an actual person, and that your information is more likely to be legit.

And given the latest advances in generative AI, and LinkedIn’s rising push to add generative AI tools into every aspect of its platform, it does seem like this could become an essential step, as more bot profiles and personas get added to social apps.

That’s been part of the justification for X’s broader push on ID verification, which has now stretched to charging new users in some regions a small fee to interact in the app.

X owner Elon Musk has repeatedly noted the rising risk of AI-enabled bots taking over social apps, with user payments, in his view, being the only way to stop them. But LinkedIn’s trying another approach, and it does seem like providing free ID confirmation will be more widely adopted, which could make it more effective in this respect.

And by outsourcing the actual verification element to a third party, it’s also less labor intensive, though it does also mean that another group is involved, which can make some feel a little uneasy about sharing their documentation and selfies.

Still, it’s a pretty simple process, and it’s free, and if LinkedIn starts putting more emphasis on verified accounts, by say, ranking them higher in search results, that could get a lot more people taking it up, and adding a gray tick.

The other question then is what do CLEAR and Persona get out of this deal?

In both cases these ID platforms get more data, with users also required to open a CLEAR account when confirming their info via its system. Persona will also take in some user data, which will expand its database, though you can opt out of letting either company keep your info in perpetuity.

Persona also notes that it will generate “facial geometries for both the image obtained from your government ID and the user submitted selfie”, which it will then use in its analysis with your ID to confirm your info, though Persona won’t keep your geometric data on file.

Essentially, you’re going to have to trust your ID data with another company, which not everyone will be comfortable with. But if you’re okay with it, again, the process is easy, and it could add some extra assurance to your LinkedIn presence.

You can learn more about LinkedIn’s ID confirmation options here.

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Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023

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Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023

The latest analysis of the effects of
invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.

The report, from marketing efficiency platform Lunio, was based on an analysis of 2.6 …



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