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YouTube Expands Access to ‘Clips’ Video Highlights Option

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YouTube Expands Access to 'Clips' Video Highlights Option

YouTube has announced that all creators will soon be able to access its ‘Clips’ option, which enables users to select and share a small portion of a video clip (up to 60 seconds in length), which will then play on a loop directly on the original video’s watch page.

YouTube first announced its initial test of Clips last January – here’s a preview of how Clips works:

So it’s kind of like a GIF, but not really – but it does provide another way to share a small segment of a longer clip across various apps.

YouTube says that more channels have been given access to Clips over the past few weeks, and by next week, all channels will have the option available.

If a channel does have Clips access, you’ll see this button below the video playback screen.

It could be a helpful way to generate more interest in your YouTube videos, by sharing small highlight snippets to get people interested. And with interest in short video on the rise, it could also provide a way to upload segments of your YouTube clips for use in TikTok and IG Reels and Stories as well, if you wanted to use them as a means to drive more viewers to your page.

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On another front, YouTube is also expanding post image polls to Android (previously only available on iOS), while it’s also expanding its Locations listings, which highlight Google Maps information relating to cafes and restaurants mentioned in a video clip. YouTube says that these listings will soon be included on more videos, and will include more information types to highlight contextual info relating to clips. Creators can opt out of this expansion if they choose.

You can learn more about YouTube’s latest updates here.

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Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips

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Instagram's Working on a New Option That Would Simplify Reels Monetization for Creators

Looking to get into Instagram Reels, but not sure what to post?

This could help – over the last week, Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app.

As you can see in this example, shared by user Ahmed Ghanem, some people are now seeing the new ‘Templates’ option within the Reels camera, which enables you to select a format for your Reel based on popular trends.

Instagram initially launched its Templates option back in April, which takes users through a frame-by-frame process to create a similar-looking Reels clip.

Instagram Reels templates

So if you lack creativity, now Instagram will do the creative framing for you, which could be handy, as a means to create more engaging clips.

But it could also make a lot more of your Reels feed look familiar, due to replication of the same types of clips over and over again, while it also leans on the talents of trendsetters within the app. Which TikTok has come under scrutiny for in the past, and it’ll be interesting to see whether creators start to question the re-use of their formats in this way.

But if you do need help, maybe it’ll come in handy – and that’s not the only way that IG is looking to lend a guiding hand in the Reels creation process.

According to another discovery by Ghanem, Instagram will also now recommend songs for your content, based on your upload.

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Instagram Reels music recommendations

How, exactly, Instagram recommends different songs for different clips is not clear, but based on these tools, you could essentially extricate yourself of almost all your creative content decisions – you just come up with what you want to film and Instagram’s recommendation tools and templates will do the rest.

Which seems to run counter to the whole ethos of the short-form video trend, which enables users to contribute to the latest trends and memes with their own, simple, creative takes. Indeed, what people like most about short-form content is that it provides more avenues for creativity, which makes these new features feel less genuine, and less interesting, even if they do help you get a few more Likes as a result.

Which they probably will, and for brands that are short on time, and are unable to keep up with the latest formats and tracks, they could be a big help (note: business accounts are limited in terms of what songs they can use in their clips).

But I don’t know. It feels a bit artificial, doesn’t it? Like, Meta is so keen to get as many people as possible posting short-form clips that it’s taking all of your own input and personality out of the process.

Maybe I’m over-thinking it – and really, what I am thinking is that someone should create an account that only posts videos using templates and song recommendations to see what sort of engagement it gets.

It could be massive – but it also feels like another step towards killing off the short-form video trend entirely by doing it to death.

Much like Stories before it – and, ultimately, that could be another way for Meta to negate competition.



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