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Twitter Launches Updated, Simplified Privacy Policy, and New Game to Highlight Protection Options

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Twitter Launches Updated, Simplified Privacy Policy, and New Game to Highlight Protection Options

As it wades through the likely final stages before Elon Musk takes over at the helm of the app, Twitter is rolling out a range of updates to ensure that its projects are all tied up ahead of the company’s next stage – whatever that may be.

Today, Twitter has launched an updated privacy policy, and a redesigned privacy site, which also includes a new, interactive game designed to help users better understand their privacy and data options in the app.

As explained by Twitter:

It shouldn’t take a law degree to understand privacy policies, so we’ve rewritten ours to try and make it useful – emphasizing clear language and moving away from legal jargon. Beginning today, you can see the updates to our privacy policy and terms of service in the app via settings and on our redesigned privacy policy site.”

As you can see in the example above, the new Twitter privacy policy site includes simpler language, and more specific pointers to relevant sections of its policies to help users understand all the key elements.

Twitter says that it’s rewritten its policies ‘with less legalese’, while it’s also split the policy display into three primary sections to make it easier to find the right info. Those sections are: data collection, data use, and data sharing. 

In addition, you can also download a PDF of the full privacy policy with a tap of a button from the main page.

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But the most interesting new element here is its ‘Twitter Data Dash’ privacy education game, which is designed to take you through Twitter’s various policy elements via a fun, engaging 2D side-scrolling game.

Twitter Data Dash game

And it sort of works. It’s kind of like a bad version of Super Mario, and the privacy pointers and insights aren’t really upfront or present enough to be a major element. But then again, Twitter deserves credit for trying something new here, and maybe youngsters will have more patience and interest in the game (I gave up pretty quick), which could help them better understand their privacy options.

Twitter Data Dash game

Though Twitter’s age minimum is 13, so I don’t know how much use it will really see.

In any event, Twitter’s trying to make a very stale subject more engaging, in order to improve digital literacy, and ensure more of its users understand their privacy and protection options, which is a positive step, whether it catches on or not.

I don’t know that any of these changes will be truly effective in getting more users to be more aware of these elements – as most people just want to log on and check out the latest updates. But if you do go looking for such info, the new format could be of benefit to a broader cross-section of users, which could make this a valuable update across the board.

You can check out Twitter’s updated privacy policy here.

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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