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The Power of TikTok for Marketers and Advertisers [Infographic]

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Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users.

Despite various challenges, including the threat of a full ban in the US, and an actual full ban in India, the app has remained atop the download charts for months, gradually building its audience as more and more users become entranced by its never-ending feed of short, entertaining clips.

And that opens up new opportunities for brands, which, as highlighted in this new infographic from Sightly, are significant.

Sightly’s overview covers all the key elements of consideration for marketers, and outlines some important notes, like:

  • TikTok now has more than 800 million monthly active users, while users spend nearly 4 more hours/month in the app than they do on Facebook or Instagram
  • Nearly 50% of TikTok users are between the ages of 16-24
  • Short-form video enables brands to quickly create and share media campaigns at the peak of its relevance

There are some key notes in here, definitely worth consideration in your process.

TikTok for business infographic

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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