Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition...
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora...
Both B2B and B2C industry models have experienced exponential digital growth. Many opportunities exist to go either from B2B to B2C or vice-versa, as the many...
