In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice...
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the...
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated...
What do you think is one of the most amazing digital marketing inventions by man? Our answer is sales automation! The benefits that come from automating...
When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition...
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora...
Both B2B and B2C industry models have experienced exponential digital growth. Many opportunities exist to go either from B2B to B2C or vice-versa, as the many...