Artificial intelligence and big data in retail involves the use of automation, data, and innovative technologies to deliver highly personalized shopping experiences to consumers. The combination of...
The relationship between big data and IPRs is sensitive as in our haste to leverage big data we may consciously or subconsciously infringe upon IPRs. Intellectual...
According to G2 Learn Hub, niche marketing is one of the more difficult areas of marketing. Many people would be fooled into thinking that it’s easy...
The use of big data in ratings and recommendations helps to determine the possibility of a customer repaying debt, buying a good or service, or the...
With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to...
It’s easy to publish content. It’s a lot harder to publish content that drives ROI and provides value to your target audience. On February 16, I...
Problems with big data have been around for a while, and several organizations haven’t noticed them. It’s about time that companies take note of big data...
Big data is one of the latest internet-powered developments that has caused an enormous impact across nearly all industries over the last couple of decades. The...
Big data in the fashion industry is not only helping designers understand customer preferences but also helping them market their products better. We see great advancements...
For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big...