Predicting the future of social media marketing trends is always difficult, with new functions continuously emerging, and the sheer amount of apps gaining attention at any...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Transforming raw data into actionable insight is about integrating and analyzing data from all sources to determine measurable business results. No matter how vast your big data sources are, if your company does...
Late last week, the European Union finalized the specifics of the Digital Markets Act. It is thought likely the Act will easily be approved by a...
Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of...
Your business must have the technology, personnel, and knowledge to capture accurate, complete, and consistent data before using it for analytics and research. A failure to...
Content marketers at technology companies have a good handle on content marketing, according to our latest research. They’ve got a strategy, and they know if it’s...
Artificial intelligence and big data in retail involves the use of automation, data, and innovative technologies to deliver highly personalized shopping experiences to consumers. The combination of...
The relationship between big data and IPRs is sensitive as in our haste to leverage big data we may consciously or subconsciously infringe upon IPRs. Intellectual...
According to G2 Learn Hub, niche marketing is one of the more difficult areas of marketing. Many people would be fooled into thinking that it’s easy...