Mother’s Day is coming up on May 8th (in the US and Australia), which means that you only have a matter of days to make your...
Google has announced some new updates for its Performance Max campaigns, including new insights and manual checking options, a new customer acquisition goal, and improvements for...
A pandemic wasn’t really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to...
Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through...
“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of...
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your...
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google...
Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines...
Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights...
Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new...