The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.It’s how we plan, test, and measure paid traffic campaigns. It’s...
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check....
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of...
You can adopt many lead generation and nurturing techniques, but running effective email campaigns lies at the heart of it all. You can nurture leads with...
How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails...
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some...
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes...
The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due....
Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version...
Every week, digital advertisers far and wide come together on Twitter to discuss relevant PPC topics. This week’s topic was all about Google’s new Performance Max...