It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact,...
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the...
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene...
The key to winning on TikTok is aligning with the platform’s content trends, both from an individual creator and a brand perspective. TikTok video clips have...
A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at...
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing...
Google seems to be testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads. ADworld Experience posted this on Twitter but it...