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As more and more people consume more digital video content on their home TV sets, YouTube, with parent company Google, has been working to incorporate more...
With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why...
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns....
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score....
Super Bowl LVI is nearly here, and for marketing nerds, that can mean only one thing. Time to check out the latest big-budget campaigns from the...
Google has released a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced...
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from...
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug...
It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact,...
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the...
