Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set...
TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which...
AI-generated art is set to cause a major shake-up in digital marketing, with businesses able to use AI-generated images free of charge, which will eventually change...
As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display...
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. ...
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we...
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also...
With only 100 days to go till Christmas, the time is now to start pushing your key product offerings, with many shoppers looking to get in...
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time,...
Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed...