Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals...
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business,...
Veena Gandhi Veena is a growth driven marketer at Digital Street. She has over 14 years of advertising experience and has led million dollar campaigns for...
June. School is out. No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so...
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction...
Wouldn’t it be awesome to have a digital space where you never receive an irrelevant or vague email in your inbox? A digital space where every...
As it is on all platforms, video sees the highest engagement rates on LinkedIn, which makes it a critical consideration for marketers looking to maximize their...
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and...
TikTok’s looking to help brands create more immersive, engaging campaigns, by adding a new element to its Effects House AR creation tool which will facilitate brand/creator...
Google’s looking to help hotels maximize their promotional efforts with new Performance Max for Travel Goal ads, which effectively automate the ad creation process, based on...