If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports,...
What’s your take on NFTs? 1. Yes, please. 2. Wait and see. 3. Pfft. Brands like Gap, Coca-Cola, Adidas, Reebok, Lamborghini, and other consumer product companies...
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the...
Sponsored by Copy.ai What’s next for content marketing? As writers look to streamline their creative processes and scale their ability to craft engaging, impactful marketing conversations,...
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which...
While painters and sculptors create the art, museum curators select the pieces to include in an exhibit. The best curators understand the museum’s mission and audience...
Updated April 26, 2022 Only one channel satisfies every reason you will ever have for distributing and promoting your content. Organic search. That’s not an overstatement....
Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I...
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking...
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.