A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from...
With the rise of TikTok, influencer marketing is clearly experiencing a favorable environment — but at the same time, a new trend of “deinfluencers” threatens to...
A new social trend bubbled up on TikTok recently: #deinfluencing has racked up more than 180 million views. In these videos, people tell you what not...
We spoke to nine influencer marketing specialists from The Drum Network about de-influencing, the latest trend in which content creators are making anti-ads for popular products....