Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side...
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve...
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did...
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said...
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across...
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to...
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you...
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion...
