Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many...
“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” How...
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated...
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience...
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to...
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine”...
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and...
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and...
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are...
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster...