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Google Has Mechanisms To Verify Merchant Experience Scorecard Metrics

Published

2 years ago

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Google Has Mechanisms To Verify Merchant Experience Scorecard Metrics

A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and thus their rankings.

Google’s Alan Kent finally responded to those concerns after they were aired two or so weeks ago saying that Google has “mechanisms in place to verify the information merchants are providing.” So some how, Google is able to verify that the products are being delivered in time, that the check out page shipping cost was what was actually charged, that the cost to return was accurate and that if the customer does return the product, it is accepted within a specific return window. How does Google do this? I do not know, but Alan Kent from Google said the search company can.

He also added that if a merchant manipulates this information they can be excluded from the program, he said “merchants attempting to provide false information will be excluded from the program as this creates a poor customer experience.”

Here are those tweets:

As a reminder, the Google Shopping experience scorecard will be based on metrics such as, delivery time, shipping cost, return cost and the return window. The information is fed to Google through a data feed from the merchant. The ratings range from “Excellent”, “Comparable”, or “Opportunity” on each metric. To see your performance for each metric and your overall score, first sign in to your Merchant Center account, then from the navigation menu, click Growth, then click Shopping experience scorecard. To earn a badge, you must perform well relative to other merchants in all the required metrics. All metrics are calculated daily and have a lookback period to ensure sustained performance.

You can learn more about this over here.

Forum discussion at Twitter.




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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

Published

3 hours ago

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November 28, 2023

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

Published

19 hours ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

Published

1 day ago

on

November 27, 2023

By

Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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