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Google Search Ranking Algorithm Update On March 4th

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Google Core Update

This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools started to show volatility. There may have been a Google search ranking algorithm update on March 4th.

Let me start by saying it is likely unrelated to the rollout of the page experience update for desktop which started on February 22nd and ended 9-days later on March 3rd. We also saw an unconfirmed update on February 24th and since then, it has been pretty quiet and stable.

But like I said, I saw a spike in SEO chatter on Friday, which was supported by the tracking tools.

SEO Chatter

Here is some of the chatter I found in the ongoing WebmasterWorld thread related to a possible, but yet, unconfirmed, update on March 4th:

Are any of you guys who are losing traffic seeing your avg position drop as well?

Inevitable fluctuations this week however yesterday was busy and it’s continued into today and with 10 hours of my Googleday to run I’m at a surprising 95.4% for my global site.

UK sites are down however also surprising at 82% with usually busier hours to come.

Since monday drop followed by drops. This morning seems to have some signs of recovery. Too early to say anything. Just wait…

Kicked while you’re down. Down 20-40%.

This Monday to Friday I have seen 108.7% PVs which has surprised me, today after 14.5 hours I’m at 28.7% which is way below average. Genuine business enquiries have all but dried-up except for the MOST expensive products!.!.!

UK sites are down across the board from 10-30% depending on the niche.

Considering my post of yesterday I was extremely surprised this morning:
PVs: 87.33% of weekday average and well above an average weekend.
58.4% of traffic from the USA which is 50+% more than normal.
Today forward? Not a clue!

Tracking Tools

Virtually all the tracking tools showed a pretty big swing up in volatility on March 4th. Here are screenshots from all the tools.

Semrush:

click for full size

RankRanger:

click for full size

Mozcast:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size

SERPwoo:

click for full size

Algoroo:

click for full size

So it seems like there was a disturbance on Friday, March 4th, in the Google search results.

Did any of you notice it?

Forum discussion at WebmasterWorld.


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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: May 24, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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