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Google Search Ranking Algorithm Update On March 4th

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Google Core Update

This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools started to show volatility. There may have been a Google search ranking algorithm update on March 4th.

Let me start by saying it is likely unrelated to the rollout of the page experience update for desktop which started on February 22nd and ended 9-days later on March 3rd. We also saw an unconfirmed update on February 24th and since then, it has been pretty quiet and stable.

But like I said, I saw a spike in SEO chatter on Friday, which was supported by the tracking tools.

SEO Chatter

Here is some of the chatter I found in the ongoing WebmasterWorld thread related to a possible, but yet, unconfirmed, update on March 4th:

Are any of you guys who are losing traffic seeing your avg position drop as well?

Inevitable fluctuations this week however yesterday was busy and it’s continued into today and with 10 hours of my Googleday to run I’m at a surprising 95.4% for my global site.

UK sites are down however also surprising at 82% with usually busier hours to come.

Since monday drop followed by drops. This morning seems to have some signs of recovery. Too early to say anything. Just wait…

Kicked while you’re down. Down 20-40%.

This Monday to Friday I have seen 108.7% PVs which has surprised me, today after 14.5 hours I’m at 28.7% which is way below average. Genuine business enquiries have all but dried-up except for the MOST expensive products!.!.!

UK sites are down across the board from 10-30% depending on the niche.

Considering my post of yesterday I was extremely surprised this morning:
PVs: 87.33% of weekday average and well above an average weekend.
58.4% of traffic from the USA which is 50+% more than normal.
Today forward? Not a clue!

Tracking Tools

Virtually all the tracking tools showed a pretty big swing up in volatility on March 4th. Here are screenshots from all the tools.

Semrush:

click for full size

RankRanger:

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Mozcast:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size

SERPwoo:

click for full size

Algoroo:

click for full size

So it seems like there was a disturbance on Friday, March 4th, in the Google search results.

Did any of you notice it?

Forum discussion at WebmasterWorld.


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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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