Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO...
Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP...
![LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/04/1649395489_LinkedIn-Shares-New-Insights-into-the-Most-In-Demand-Marketing-Skills.png "LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles [Infographic]")
LinkedIn has shared some new insights into the most in-demand marketing skills, and how marketers are looking to change career path as a result of the...
The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools...
To create a successful video marketing strategy, you need to create many videos. This is easy to figure out. The tough part to figure out is...
Businesses have been using digital marketing to grow their brands online for over two decades now, and it doesn’t look like that will change anytime soon....
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://articles.entireweb.com/wp-content/uploads/2022/04/5-Steps-to-Create-an-Outstanding-Marketing-Plan-Free-Templates.jpgkeepProtocol.jpeg "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year?
Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this,...
Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to...
It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.