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10 Content Marketing Tools You Should Be Using in 2022

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10 Content Marketing Tools You Should Be Using in 2022


As a marketer, you have a crazy number of options to choose from for content marketing software.

I’ve been doing content marketing in various forms for over six years now. In that time, I’ve used and tested a bunch of tools. There are some, though, that I find myself coming back to week after week, as these tools have become an integral part of my workflows.

So rather than overwhelm you with a list of 40+ content marketing tools, here are 10 that are tried and tested to help you be more effective and efficient in content marketing. They are:

  1. Ahrefs
  2. Google Search Console
  3. Google Analytics
  4. Wordable
  5. Hotjar
  6. Zapier
  7. ClickUp
  8. Canva
  9. Grammarly
  10. Hemingway App

A toolkit for content marketing research and analysis.

Ahrefs is a suite of tools that you can use to make smart, data-informed content marketing decisions. Here are three things you can do with Ahrefs that thousands of other content marketers are already doing every day:

  1. Find out what potential customers are typing into Google with Ahrefs’ Keywords Explorer – This is a research tool that helps you to find new keyword ideas for content. You can search and filter keywords and also get data on search volume, Traffic Potential (TP), Keyword Difficulty (KD), and more.
  2. Analyze your competitors’ content and traffic with Ahrefs’ Site Explorer – This is a competitor analysis tool. By searching any domain in it, you can find data on which pages attract the most organic search traffic, which keywords competitors rank for, which pages are attracting backlinks, and more.
  3. See which pieces of content are performing the best using Ahrefs’ Content Explorer – This is a research tool that lets you find relevant content in your industry that attracts lots of organic search traffic, gets social shares, and generates backlinks.
Content Explorer search results for term "market research"

Ahrefs is built with simplicity in mind. You don’t need to be technically proficient (or even experienced in content marketing) to use it. The UI has lots of helpful tooltips to explain features and metrics.

Also, there’s a wealth of educational content on the Ahrefs blog and YouTube channel to help you maximize your results.

My favorite feature

Ahrefs recently added a metric called Traffic Potential, and it has quickly become one of my favorite features. It tells you how much organic traffic the top-ranking page for that keyword gets in total. That helps you to quickly compare opportunities and forecast potential results.

Keyword search volume alone isn’t a very good indication of how much traffic you can expect if you rank #1. Usually, you expect a page to rank for a bunch of related keywords at the same time. It’s possible to research those manually, but it’s slow and likely to be inaccurate.

Instead, Traffic Potential gives you a quick insight at a glance. It also means you can now sort lists in Keywords Explorer (or spreadsheets after exporting) by Traffic Potential, which saves a ton of time when content planning.

Keyword Explorer overview for "submit website to search engines"

Pricing

Ahrefs offers Ahrefs Webmaster Tools for free, which gives full access to the Site Explorer and Site Audit tools to explore your own website data. You can sign up here.

To do keyword research and competitor analysis for your content marketing, you’ll need a paid plan. Those start from $83 per month (paid annually), with higher pricing tiers offering extra features and higher usage limits. View pricing and sign up here.

A free tool by Google that helps you manage and analyze search performance.

Google Search Console (GSC) is a free tool offered by Google to help webmasters learn about their websites’ performance in Google. It also helps to:

  • Manage a website’s appearance on the SERPs.
  • Troubleshoot SEO and responsiveness issues.
  • Submit XML sitemaps.
  • Find (very basic) backlinks information for pages.

If organic search performance is important to your content marketing strategy, this is a tool you’ll want to get familiar with.

Performance report in GSC

Example of the Performance report in the GSC dashboard.

My favorite feature

GSC is a powerful tool when it comes to updating, refreshing, and optimizing content.

Why? Well, by going to the Performance report, you can learn which search terms people are using to find each of your webpages. There, it’s common to find additional secondary keywords that you haven’t yet optimized for but can likely bring more relevant organic traffic.

Let’s take a look at an example. This affiliate site has published an article pursuing the keyword “best hunting knife.”

Excerpt of article about best hunting knives. Picture of knife on a rock; below, some text

GSC reports that this page is already starting to generate clicks from related keywords, including “best value hunting knife,” despite not directly addressing that topic in the content.

Performance report in GSC; list of queries with corresponding data like clicks and impressions

There are sections recommending knives for different price points, but nothing to conclude which knives are the best value overall. By adding a new section to cover that, the page is likely to rank higher and get more conversions from that keyword because the intent is better satisfied.

Pricing

GSC is a completely free tool.

A free tool by Google that helps you understand your website traffic and user behavior.

If you’ve ever owned or worked on a website, you’ve probably at least heard of Google Analytics.

It’s a free tool that gives you a range of data about the activity happening on your website, e.g., where users come from, how many visitors you have, and information about them (demographic, geography, device type, etc.). It also helps you to track user behavior on the site.

This is another free tool that content marketers should definitely have in their arsenal.

My favorite feature

In the context of content marketing, Google Analytics is most useful for measuring content performance.

The view I find myself looking at the most is in Behavior > Site Content > Landing Pages. Here, you can get a breakdown of content performance (for each page that users enter your site from) through the following:

  • Conversions and conversion rate
  • Time on page
  • Pages per session
  • Bounce rate
  • New vs. returning users
  • And more
"Landing pages" data on GA; list of landing pages with corresponding data like sessions, bounce rate, etc

You can analyze that data and make decisions to improve your content. For example, if you find a low conversion rate on a high-intent page that you believe should be converting better, it can prompt some CRO initiatives.

Pricing

Google Analytics is a completely free tool.

A tool for converting Google Docs into blog posts quickly.

If you’re working with a lot of freelance writers who deliver their work in Google Docs, you’re going to love Wordable. It drastically speeds up the process of transferring the content over to your CMS by connecting to your Google Drive account and importing/exporting your content.

Currently, Wordable works with WordPress, Medium, and HubSpot. The Ahrefs marketing team has been using Wordable for years too!

My favorite feature

Wordable’s extra settings for WordPress exports are great. Settings are available to do all of the following things in one click:

  • Set outbound links to nofollow
  • Set links to open in a new tab
  • Compress large images
  • Select the author
  • Select publish status (e.g., draft for one final check)
  • Select categories

These are big time-savers, even if you only upload from Google Docs a few times per month.

List of Wordable's export settings

Pricing

Wordable offers a free trial of five article exports. Paid plans start from $49/month for one user, three sites, and 50 article exports. View pricing and sign up here.

A website behavior analysis tool.

Hotjar is well known for its heatmap and visitor recording features. It helps you to gather data on how people are interacting with your pages. Heatmaps show you a visual overview of where people are scrolling and clicking, while (GDPR-compliant) session recordings help you see exactly what your users are seeing.

That’s not all, though. Hotjar has more user behavior analysis tools. One that is useful for content marketing is its user surveys tool. You can directly ask users questions, such as whether or not your content satisfied what they were looking for.

Example of question with "yes" and "no" options

My favorite feature

I like to use Hotjar’s heatmaps to help with measuring content performance. If you’re working on maximizing the conversion rate of an article, learning about how people interact with your CTAs is really important.

Heatmaps help you to see how often people click different CTAs (e.g., contextual anchors vs. sidebars vs. CTA blocks) and to adjust your strategy accordingly.

I’ve been surprised on more than one occasion by how little (or often) certain CTAs get used or ignored. Patterns aren’t always consistent across websites, business models, and industries. A heatmap is the best way to get that data.

The alternative is to set up triggers in Google Tag Manager, but it’s more complex to set up and analyze. Plus, you don’t quite get the same visual overview as with a heatmap.

Pricing

Hotjar offers a free plan, usable for up to 35 daily sessions. Paid plans start from $31 per month, unlocking additional features and raising usage limits. View pricing and sign up here.

A tool for connecting apps and automating tasks.

You can use Zapier to integrate tools you use where a direct integration isn’t available. The use cases are pretty much infinite for this, but here are a few that are relevant to you as a content marketer. You can automatically do the following:

  • Post on social media every time a new blog is published
  • Get a Slack notification when someone fills in your Typeform research survey
  • Push an email address from your form builder into your email marketing tool
  • Get alerts when anyone mentions your content/brand on Reddit
  • And more

If you have any repetitive tasks that require a popular software tool, there’s a good chance Zapier can automate them for you.

My favorite feature

My favorite Zapier feature is Multi-Step Zaps. It does exactly what its name suggests, letting you run multiple automated actions from a single trigger.

Here’s a relevant example for content marketers. By connecting your WordPress account to Zapier, you can trigger actions when a new post is created (whether that’s a draft or a published post).

3 long blocks, each representing an action, arranged like a vertical flowchart

For this example, I created a Slack alert, as well as an action to create a ClickUp task for proofreading and editing with an assignee and description. There are a bunch of other automations you can choose from to fit into your content workflow too.

There are already 4,000+ apps connected, with tens of thousands of different triggers and actions. That means the majority of automation ideas you have will be possible straight out of the box without customization.

Pricing

Zapier offers a free version for up to 100 tasks per month, with some limitations. Paid plans unlock new features and add more monthly tasks. Prices start from $19.99 per month (paid annually). View pricing and sign up here.

An all-in-one work management platform for tasks, documents, communications, and more.

ClickUp has rapidly grown its feature set in recent years. It is now a feasible replacement for a ton of different apps, being capable of managing content marketing tasks, calendars, and workflows in one place.

As well as managing end-to-end content marketing workflows at scale (more on this in just a second), ClickUp can be used for the following:

  • Setting goals for your team
  • Creating and storing documentation
  • Internal team chat/communication
  • Reporting on progress
  • Gathering and analyzing information with forms
  • And more

My favorite feature

For content marketing, I think ClickUp adds the most value in being able to systemize your workflows. As your team grows, it gets harder and harder to “quality assure” everything and ensure every piece of content goes through the correct processes.

You can use features like task templates and checklists to speed things up and achieve some consistency in your content systems. That can be applied to any part of the workflow: research, writing, editing, promotion, and so on.

You can read this blog post to learn how the ClickUp content team manages its own content marketing projects inside ClickUp by using templates, checklists, and more:

Checklist of "blog post outreach process"

Pricing

ClickUp offers a “free forever” plan, which is good for personal use. For working in a content team, you’ll need a paid plan. These start at $5 per team member per month (paid annually). View pricing and sign up here.

A DIY graphic design tool for social media, presentations, websites, and more.

Canva is an intuitive drag-and-drop design tool built for people who are not professional designers.

Images in grid format on left. On right, picture of lady working on laptop; next to her is CTA and contact info

It’s a great alternative to more “advanced” design software, such as Photoshop and Illustrator, and allows beginners to create professional-looking graphics without design experience.

Canva can help you to design featured images for blogs, thumbnails for videos and podcasts, social media graphics, and more.

My favorite feature

It’s a simple one. But one of my favorite things to use Canva for is removing image backgrounds. At the start of my marketing career, it was a pain to remove the background from an image, and it typically would require some skill in a tool like Photoshop.

Canva’s one-click background remover is super handy, is reliable, and requires zero graphic design skills.

Other than that, I think that one of Canva’s biggest selling points is its huge template library. Being able to quickly customize existing templates that already have great fonts, colors, and spacing makes it easy to create a professional-looking design quickly.

Templates in grid format

Pricing

Canva has a “free forever” plan, which is powerful enough to get you started with DIY graphic design. Paid plans start from $17.98 per month. View pricing and sign up here.

A tool for writing effective and error-free content.

When publishing any kind of written work, making sure your writing is free of mistakes is a basic requirement for quality content. Grammarly is known for doing a great job of picking up any errors in spelling, punctuation, and grammar.

It’s a great way to speed up your proofreading process before releasing your content to the world.

My favorite feature

Grammarly has a great Chrome Extension. This means you can get Grammarly’s functionality anywhere on the web without wasting time pasting your content into Grammarly’s editor, then copying the updated content over to your original workspace again.

Email written in Gmail; on right, Grammarly's suggestions to improve writing

In addition, there’s a great tone detection feature. You can use it to get feedback on whether you’re coming across how you intended (e.g., formal/informal).

It can also be useful for detecting and removing hedging language. This can help you come across as more confident in your communication.

Pricing

Grammarly has a great free version that helps with grammar, spelling, and punctuation. Premium plans start from $12/month and unlock features for inclusive language, plagiarism, fluency, and more. View pricing and sign up here.

A content editing tool for conciseness and clarity.

At a glance, it may seem redundant to use Hemingway and Grammarly together. But while Grammarly is mainly focused on correctness, Hemingway is great for concise writing. You can use them together effectively.

Like Grammarly, you can either write directly in the editor or copy/paste your writing from another source for editing. You’ll get instant feedback on:

  • Readability score (including highlighted sentences that are difficult to read).
  • Word and phrase choices.
  • Usage of active vs. passive voice.
Hemingway's editor; on right, breakdown of readability score

My favorite feature

Readability grading is a great feature of Hemingway. It’s quick and easy to understand. The higher the grade, the more complex your sentences and word choices are.

If you’re catering to a global audience (including non-native speakers), ensuring simplicity in your writing is important. Simple copy can help a lot with conversions too, and the app is the best free way to grade your writing.

Other than that, Hemingway has one-click integrations with Medium and WordPress. These make it super quick and easy to publish right from the Hemingway editor.

Without those integrations, a considerable amount of time is added to your editing process when you copy over your changes. So this is a useful solution. It’s only available in the premium version of Hemingway, but it’s affordable.

Pricing

The majority of Hemingway’s functionality is completely free. You can use the web app without logging in or downloading anything. The premium version is available for $19.99, which gets you the desktop app for working offline and some additional features.

Final thoughts

None of these content marketing tools are absolutely essential. But I won’t like to do content marketing work without them. They all, in various ways, improve your effectiveness and execution speed as a content marketer.

If you want to keep learning more about content marketing, here are some great resources you can check out next:

Got questions? Ping me on Twitter.





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Google Updates Discover Follow Feed Guidelines

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Google Updates Discover Follow Feed Guidelines

Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized.

Google Discover Feed

The Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests.

The Google Discover Follow feature is a component of Google Discover, a way to capture a steady stream of traffic apart from Google News and Google Search.

Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.

The way to do participate in Discover Follow is through an optimized RSS or Atom feed.

If the feed is properly optimized on a website, users can choose to follow a website or a specific category of a website, depending on how the publisher configures their RSS/Atom feeds.

Audiences that follow a website will see the new content populate their Discover Follow feed which in turn brings fresh waves of traffic to participating websites that are properly optimized.

According to Google:

“The Follow feature lets people follow a website and get the latest updates from that website in the Following tab within Discover in Chrome.

Currently, the Follow button is a feature that’s available to signed-in users in English in the US, New Zealand, South Africa, UK, Canada, and Australia that are using Chrome Android.”

Receiving traffic from the Discover Follow feature only happens for sites with properly optimized feeds that follow the Discover Follow feature guidelines.

Updated Guidance for Google Discover Follow Feature

Google updated their guidelines for the Discover Feed feature to emphasize the importance of the feed <title> and <link> elements, emphasizing that the feed contains these elements.

The new guidance states:

“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”

Presumably the absence of these two elements may result in Google being unable to understand the feed and display it for users, resulting in a loss of traffic.

Site publishers who participate in the Google Discover Follow feature should verify that their RSS or Atom feeds properly display the <title> and <link> elements.

Google Discover Optimization

Publishers and SEOs are familiar with optimizing for Google Search.

But many content publishers may be unaware of how to optimize for Google Discover in order to enjoy the loads of traffic that results from properly optimizing for Google Discover and the Google Discover Follow feature.

The Follow Feed feature, a component of Google Discover, is a way to help ensure that the website obtains a steady stream of relevant traffic beyond organic search.

This is why it’s important to make sure that your RSS/Atom feeds are properly optimized.

Read Google’s announcement of the updated guidance and read the complete Follow Feature feed guidelines here.

Featured image by Shutterstock/fizkes



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Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

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Is Wix Good for SEO? Here's Everything to Know About Wix SEO

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings.

In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share some tips on how to make your Wix website more search-friendly if you’re already a Wix user.

Does Wix have everything you need for SEO?

Wix has a bit of a bad reputation for SEO. This is because from its launch in 2006 until its first big update in 2016, it lacked many basic SEO functionalities like adding alt text and being able to change URL structures.

However, that is no longer the case. You can now do virtually every on-page SEO task using the Wix platform. It even hired expert SEOs, such as Mordy Oberstein and Crystal Carter, who have pushed for more SEO features and better communication.

Back in 2019, we ran a study comparing Wix SEO to WordPress SEO analyzing over 6.4M websites. We found that, on average, far more WordPress websites get organic traffic than Wix websites. 

WordPress vs. Wix organic traffic

However, we believe that this is due to the website owners, not the platforms themselves. On average, Wix website owners are less tech-savvy (and less educated on SEO) than WordPress users, simply because of the extra learning curve that comes with using WordPress.

Editor’s Note

The study and its methodology weren’t great. Given that there are so many variables involved, we didn’t see a way to rerun it properly. We decided to replace the study with this guide, providing more value to readers and being more fair to Wix.

That said, we had the Wix’s SEO team provide feedback on this article as part of the editing process to ensure accuracy and increase objectivity.

Michal Pecánek

Let’s also see what Googlers have to say about Wix.

Here’s a quote by John Mueller, Google’s senior search analyst, on the topic of Wix SEO:

Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.

What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO).

If Wix works for them, and they don’t need more, there’s no reason to switch.

John Mueller

So overall, Wix has the majority of features most website users would need to manage SEO. But there’s more to the story…

While Wix has no major SEO issues, it does have three minor issues that may stop you from wanting to use it if you’re serious about search:

  1. Website builders will typically load slower than custom code – Wix inevitably has code bloat from features you will never use. This is true even if you use WordPress and install a theme builder like Elementor or Thrive Architect, so this isn’t exclusive to Wix. That said, it’s only a minor issue, and it already has great Core Web Vitals compared to other CMS types.
  2. Less-than-ideal multilingual support – If you plan on publishing your blog posts in multiple languages, you may want to skip Wix. For example, you don’t have full control over the URLs for different language versions of your site. However, some of these aspects are in its feature requests and may be available soon.
  3. Limited advanced SEO control – Wix lacks some advanced SEO features. For example, it’s difficult to edit the auto-generated sitemap. Additionally, Wix generates cryptic file names for images (e.g., 09a0ab7~mv2.jpg/), which is not good for ranking on Google Images. 

Ultimately, Wix’s SEO features will work for most website owners out there. 

If you are a business owner who wants to focus more time on running your business and less time on learning how to build the perfect website with the best features, Wix is an excellent choice.

To help you decide if Wix is right for you, we made this helpful table of who should and shouldn’t use Wix to build their website:

Type of website Is Wix a great solution? Explanation
Personal website Yes Wix provides all you need for small websites.
Local business Yes Wix provides all you need to create a quick and easy local business website and rank in local search results.
Affiliate website Maybe Wix can handle your needs for affiliate marketing and SEO well. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Content website Maybe Wix can handle your needs for content used to show display ads. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Services website Maybe If you offer a service such as SaaS, banking, etc., then Wix may be a good choice depending on the specific features needed. You’ll have to do your own research.
E-commerce website Maybe There’s no perfect out-of-the-box CMS for this. The most common choices are Shopify or WooCommerce, but Wix is a solid option for e-commerce SMBs too. It can handle even some of the more complex e-commerce SEO stuff.

I personally would never build a website on Wix over WordPress for myself. That’s because WordPress has more features and customizability. And even though it comes with a much steeper learning curve, that is something I’ve overcome. (I’ve been building WordPress websites for over a decade.)

That said, I built my dad a website for his remodeling business using Wix. I did this because it’s much easier for him to go in and edit things himself than it is with WordPress. And he’s able to rank for local keywords just fine on the Wix platform. The website is fairly new, and I will come back in a few months to update this page with the progress of his rankings.

One last thing to keep in mind is that switching your content management system (CMS) can be a massive pain. So whichever tool you choose, be ready to stick to it for a long time.

Five tips to make your Wix website SEO-friendly

Deciding to stick with Wix? Here are five Wix-specific tips to help you make sure your website is search-optimized:

1. Complete the Wix SEO Setup Checklist

Wix has a really easy-to-use SEO Setup Checklist built in its platform. To use it, navigate to the Marketing & SEO page, then click Get Found on Google.

Wix SEO Setup Checklist

From there, you’ll be asked a few questions to get started, such as your business name and the top three to five keywords you want your website to rank for. If you’re not sure which keywords to target, I highly recommend reading our guide to keyword research.

Once you answer the questions, you’ll see a screen with steps you can take to optimize your website for search engines, starting with your homepage.

Wix's steps to optimize site for search engines

SEO Setup Checklist will guide you through the process of updating your pages’ meta tags, making your website mobile-friendly, and more.

Go through each of these steps, and you’ll be well on your way to a search-optimized website.

2. Set up Google Search Console and Analytics

You’ll notice one of the steps is to connect your site to Google Search Console (GSC). This is Google’s suite of tools designed for website owners like you to more easily monitor your search rankings and find issues preventing your pages from being indexed by Googlebot

Performance report, via GSC

You can set up GSC with the click of a button using the SEO Setup Checklist. If you want to learn more, check out our complete guide to Google Search Console.

Wix SEO Wiz connecting Google Search Console

Once GSC is set up, you can connect Google Analytics (GA) to your website to get more insights into where your traffic is coming from and which pages your visitors are going to.

To connect GA, navigate to the Marketing Integrations tab under Marketing & SEO. It’s the first box that appears—click Connect.

Wix marketing integration with Google Analytics

Wix will instruct you on how to create a Google Analytics Property ID and connect that ID with your Wix website. If you need more help, we also have a guide on Google Analytics 4.

Once it’s set up and your website starts getting traffic, you’ll be able to see traffic and webpage reports. This can help you identify which pages may need improvements or how many conversions you get from organic traffic.

Google Analytics traffic report

That’s it—you’re done with step #2.

3. Create search-optimized content

If your website just has the basic homepage, as well as “about” and “contact” pages, chances are you won’t be able to rank well for much (if anything).

A crucial step in SEO is creating content that can be crawled and indexed by Googlebot. That means creating service pages if you’re a local business and possibly also creating blog content targeting relevant keywords to your industry.

Rather than making this whole article about content, I will leave you with a resource. Go check out our guide to SEO content to learn more.

4. Add internal links

Backlinks—links from another website pointing to your website—are one of the most important ranking factors in Google’s algorithm. However, they can be difficult to obtain.

Internal links from one page on your site to another on your site are almost as important as backlinks. But they are much easier to add. You just highlight some text and add the link in.

If you have pages on your website that you want to rank better, simply add more internal links to that page and you’re already on the path to higher rankings. Obviously, just adding some internal links won’t suddenly make you rank #1 for a keyword. But it’s an important—and often overlooked—step on the road to better rankings. 

To add an internal link with Wix, simply highlight the text you want to add a link to, click the “chain link” icon, then choose the page you want the link to point to.

Wix internal link settings

Check out our internal linking guide to learn more about this important SEO task.

5. Schedule regular SEO audits

Once your Wix website is set up and optimized, it’s important to schedule regular SEO audits to keep tabs on your rankings and make sure nothing gets broken.

While you can do this manually, it is time consuming and easy to overlook something. 

For example, you may not realize one of your pages broke and is now a 404 page, or that a certain blog post isn’t showing up in your sitemap, or that you’re missing metadata on a certain page… the list goes on.

Instead, you can use Ahrefs Webmaster Tools to automatically run weekly or monthly audits of your website. This free tool will give you a health score from 0 to 100 on how “healthy” your website is from an SEO perspective.

Health Score overview, via Ahrefs' Site Audit

You can then see specific tasks you need to do in order to fix these issues on your site. Go to the All issues report and check the issues we found while crawling your website.

All issues report, via Ahrefs' Site Audit

You can click the error and see exactly what it means and how to fix it.

Issue details, via Ahrefs' Site Audit

From there, you can click “View affected URLs” and go to those pages to fix the issues. Easy peasy.

Final thoughts

Overall, Wix is a perfectly capable website builder for SEO. While it isn’t as advanced and capable as more complex CMSs like WordPress, it’s plenty good for people who just want to build a website and don’t have the time for or interest in a giant learning curve.

I still use Wix for certain client sites and to build sites for friends and family who want a website where they can still make small edits themselves. It’s my favorite website builder compared to other tools like Squarespace or WordPress.com (not to be confused with WordPress.org, which I use all the time).

One more benefit to using a website builder like Wix is that it’s a complete solution and takes care of the hosting and security. In fact, John doesn’t recommend self-hosting your websites. 

That said, if you want more advanced features and to dive deeper in SEO, I suggest learning WordPress.

Ready to keep learning? Here are some other helpful guides:



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Top YouTube Videos, Shorts, And Ads of 2022

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Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.

But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.

YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that “view count” was the only metric that mattered.

But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.

In other words, YouTube replaced “view count” with “watch time.”

This was a significant shift, because “watch time” gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.

In December 2012, YouTube shifted from unveiling its 10 “most-watched” videos of the year to unveiling its “top trending videos,” based on time spent watching, sharing, commenting, liking, and other factors.

In other words, “watch time” and “engagements” were now the metrics that mattered.

Today, YouTube’s algorithm rewards “viewer satisfaction.”

In other words, YouTube doesn’t pay attention to videos; it pays attention to viewers.

So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.

This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022.

To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement.

Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.

Top 7 Trending Videos Of 2022

1. “So Long Nerds“ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)

In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.

The gamer lost his battle with cancer in June, but his legacy remains on YouTube.

2. “Watch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bomb” By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)

It was the smack heard ‘round the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industry’s most prestigious event.

3. “Hi, I’m Dream” By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)

Dream’s ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.

But no one knew what he looked like IRL, until now.

4. “ Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Show” By NFL (14:41 long, 146 million Views, and 3.5 million engagements)

Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.

5. “I Built Willy Wonka’s Chocolate Factory!” By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)

In a “Willy Wonka” inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.

6. “Pranks Destroy Scam Callers- Glitterbomb Payback” By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).

Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.

7. “Being Not Straight” By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)

In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.

Top 7 Shorts Of 2022

1. “Diver Cracks Egg At 45 Ft Deep #Shorts” By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)

The ocean floor is a mysterious place. It’s full of unknown sea creatures, strange plants, and…chicken eggs?!

Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.

2. “Sarah Trust Challenges” By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)

Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.

3. “Come With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodle” By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)

For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.

4. “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do This…” By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).

No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Buster’s sign.

The prize? 1,000 tickets … if he can pull it off.

5. “That Gap Between Your Car Seat and Center Console” By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)

We’ve all lost something in the dreaded gap between the car seat and the center console.

In this comedic sketch, creators Jay & Sharon show us what’s really going on down there.

6. “Welcome To The Stomach #Shorts” By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)

In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance – and party in – his space-limited stomach.

7. “This Magic Trick Explained (America’s Got Talent)” By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).

How did he do it? The judges of “America’s Got Talent” were confounded by this magic trick.

But not internet-sleuth Zack D., who unveils its clever secret.

Top 7 YouTube Ads Of 2022

Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.

The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.

1. “Amazon’s Big Game Commercial: Mind Reader” By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)

The creative agency for this ad was Lucky Generals and the media agency was IPG – Rufus.

The ad’s description asks, “Is Alexa reading minds a good idea? No. No, it is not.”

2. “Welcome To Clan Capital! Clash Of Clans New Update!” By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)

The creative agency was Psyop, and the media agency was in-house.

The ad’s description says,

“Welcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!”

3. “Goal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Video” By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)

The ad’s description says,

“Our ‘Goal of the Century’ can’t be achieved by one individual alone, but we can achieve it if we all join forces and unite.

Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal – ‘A united world for sustainability.’”

4. “Harry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Max” By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)

The creative agency was in-house, and the media agency was Hearts & Science.

The ad’s description says,

“Harry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchise’s first film, Harry Potter and the Sorcerer’s Stone.”

5. “Introducing iPhone 14 Pro | Apple” by Apple (4:20 long, 23.8 million views, and 571,000 engagements)

The ad’s description asks, “What lies beyond a traditional smartphone? Let’s find out. This is iPhone 14 Pro.”

6. All of Us Are Dead | Official Trailer | Netflix” by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)

The creative agency was The Refinery, and the media agency was in-house. The ad’s description says,

“All of us will die. There is no hope.” The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?”

7. Sally’s Seashells (Extended) | Big Game Commercial 2022“ by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)

The media agency was in-house. The ad’s description says,

“See everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andré 3000.”

Most Important Lesson That Marketers Can Apply In 2023

Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.

Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.

Or, as the British say, “There are horses for courses.”

Now, that’s a lesson that all of us can apply in 2023, and beyond.

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