Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first...
With connected TV (CTV) watch time on the rise (aka people watching digital video content on their home TV sets), YouTube’s looking to improve its CTV...
Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost...
Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA...