The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and...
High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search...
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss...
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results...
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake...
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona...
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake...
Images of flying shrapnel and bursting flames occupy the minds of those familiar with Ford’s Pinto. This tragic public hazard of the ’70s sparked one of...
A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality...
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link....