The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from...
In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive...
Facebook-parent Meta said a Russia-linked ‘troll farm’ hired people off the street to make comments online supporting that country’s invasion of Ukraine, only to have some...
Maintaining visibility in the search engine results pages (SERP) is essential for any advertiser. The SERP is constantly changing with new ads, features, and most importantly,...
Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The average...
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. Ads can...
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn...
Once upon a time, when everyone’s favorite ad platform was just learning how to walk, creative PPC managers would bid on common typos of a search...
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke...