For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex...
After moving on from lockdowns and supply chain shortages, small and medium-sized enterprises (SMEs) now face entirely new challenges: layoffs, recession fears, and a different kind...
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal...
The rapid advancement of artificial intelligence (AI) technology is changing the world as we know it. From self-driving cars to smart virtual assistants, AI is transforming...
As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more...
Trove is celebrating its initial release on PC 7 years ago and wants to celebrate with you. Chuck Pinzo, a newcomer to Trove, thinks now is...
Humans have been searching for answers to the world around them since the dawn of creation. Our scientific method was first fairly primitive and perhaps unsophisticated....
Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a...
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in...
Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known...