Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and...
Several HTML elements format text to help website visitors and search engine crawlers easily identify important portions of your content. But can these elements have an...
There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots...
Google’s algorithm uses many factors to determine how to rank your local business; among the most important of these ranking factors are Google reviews. Google reviews,...
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have...
Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common...
I’ve managed Ahrefs’ social media accounts for nine months now—and it’s been a journey, from experimenting with content formats to figuring out what engages people the most....
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seems to be located in “a void”...
Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher,...
With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very...