SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be...
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just...
This is not going to please marketers that have made Instagram Stories a priority. Over the past few weeks, Instagram has been testing a new Stories...
Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the...
Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and...
Hassan Bash I’m the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi...
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year...
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer,...