Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to...
Not a great day for Snapchat. Yesterday, the company issued a guidance note to the SEC which advised that Snapchat’s overall revenue would miss the targets...
In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real-life marketing technology stacks. If you’d like to tell us...
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults...
Image: © AFP Alexei Druzhinin Facebook on Wednesday began letting groups automatically reject posts identified as containing false information, taking aim at a part of the...
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults...
With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect...
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans...
A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network. TikTok announced that, starting today, it will invite users...