Connect with us

TECHNOLOGY

The Dark Side of Metaverse, Cryptocurrency & NFTs

Published

on

The Dark Side of Metaverse, Cryptocurrency & NFTs

Digital ponzi schemes promise high financial returns by exploiting breaches in the metaverse, cryptocurrency and NFTs.

Organisations that engage in a ponzi scheme focus all of their energy into attracting new customers to make investments.

Due to the lack of regulation in new technologies, fraudulent arrangements are premised on using new investors’ funds to pay the earlier backers.

Criminals are now using the metaverse, cryptocurrency and NFTs to scam investors.

What is a Ponzi Scheme?

A Ponzi scheme is a fraudulent investing scam promising high rates of return with little risk to investors. A Ponzi scheme is a fraudulent investing scam which generates returns for earlier investors with money taken from later investors. This is similar to a pyramid scheme in that both are based on using new investors’ funds to pay the earlier backers.

Ponzi schemes rely on a constant flow of new investments to continue to provide returns to older investors. When this flow runs out, the scheme falls apart.

Anatomy_of_a_Ponzi_Scheme.png

The term “Ponzi Scheme” was coined after a swindler named Charles Ponzi in 1920. However, the first recorded instances of this sort of investment scam can be traced back to the mid-to-late 1800s, and were orchestrated by Adele Spitzeder in Germany and Sarah Howe in the United States. In fact, the methods of what came to be known as the Ponzi Scheme were described in two separate novels written by Charles Dickens, Martin Chuzzlewit, published in 1844 and Little Dorrit in 1857.

In 2008, Bernard Madoff was convicted of running a Ponzi scheme that falsified trading reports to show a client was earning a profit on investments that didn’t exist.

How to Spot A Digital Ponzi Scheme

The_Ponzi_Pyramid.jpeg

Regardless of the technology used in a digital Ponzi scheme, most share similar characteristics: 

  1. A guaranteed promise of high returns with little risk
  2. A consistent flow of returns regardless of market conditions
  3. Investments that have not been registered with the Securities and Exchange Commission (SEC)
  4. Investment strategies that are secret or described as too complex to explain
  5. Clients not allowed to view official paperwork for their investment
  6. The investment opportunity seems too good to be true 
  7. Customers facing difficulties removing their money

The Dark Side of the Metaverse

Harassment, assaults, bullying and hate speech already run rampant in virtual reality games, which are part of the metaverse.

Most of metaverse’s envisioned activity will have a financial aspect, and much of it will be unburdened by today’s technological, regulatory, legal and even logical/ethical constraints, opening the doors wide to an army of fraudsters, large and small crime cartels, and cyber criminals, thieves, spies, blackmailers, and every vice in between. Both legit players and every type of criminal under the sun is sure to try to exploit the obvious benefits of anonymity coupled with the luxury of enhanced presence and access, enabling crooks to cast their malign nets far and wide in search for victims – the naïve, uninitiated, old, and impressionable.

The_Metaverse_Ecosystem.png


Criminals will surely flock to the metaverse
, since it promises to be a rich source of potential recruits, operational capabilities and funds. The metaverse will expand the reach and impact of online recruiters, help them to fine-tune their message to optimise impact and help them press with accuracy every button in their targets’ psyche.

State-sponsored and commercial intelligence outfits, including North Korea, and, of course, Meta, Amazon and Google, are already investing time and resources to learn about and probe the operational limits of the upcoming interface between reality and virtuality to collect more information about everyone and everything.

The Dark Side of Cryptocurrency

Scammers exploit the fact that so many people are still fairly unfamiliar with cryptocurrency aside from its supposed “get rich quick” potential. 

Crypto_Scams.png

Chainalysis reports that a single Ponzi scheme based in China by itself brought in at least $2 billion last year, which would make it one of the biggest ever. PlusToken was a cryptocurrency wallet service that promised users high returns if they used Bitcoin or Ethereum to buy the fake company’s own token, called Plus. An elaborate marketing campaign convinced more than three million people—the majority of whom were in China, Korea, and Japan—to invest by reaching them through the popular messaging platform WeChat, holding in-person meetups, and posting ads in supermarkets. 

In June 2020, Chinese authorities arrested six people alleged to have been behind the scam, but it appears that at least one still hasn’t been caught, since someone has continued to launder the funds and even cash some of them out.

The Dark Side of NFTS

To buy your first NFT, you’ll need to sign up for a wallet that transacts on the Ethereum blockchain. MetaMask is perhaps the most popular Ethereum wallet for NFT collectors. However, MetaMask users were recently targeted in a phishing scam involving phoney advertisements that asked for users’ private wallet keys or 12-word security seed phrases (a big red flag). There are also fake malicious pop-ups operating via Discord, Telegram and other public forums that link to normal-looking login pages, such as MetaMask or other popular websites.

Gameover_for_Crypto.png

Non-fungible tokens (NFTs) have exploded into a multibillion-dollar sector of the crypto industry in the last 12 months alone. Top collector’s items, such as rare pieces from the Cool Cats and Bored Ape Yacht Club collections, trade for upwards of $30,000 or more.

If five- and six-figure price tags seem like a lot for a JPEG, NFT creators have a one-word answer for you: utility. Because NFTs create an indelible digital record of your ownership on the blockchain (aka the same tech on which crypto is minted), owning a digitally tokenized piece of art can also serve as your membership ticket to exclusive online clubs, gaming communities, Discord chat rooms and interactive experiences.

Conclusion

Regulation is needed to protect the reputation of the metaverse, cryptocurrency and NFTs markets. 

It also protects investors from fraud, ensuring fair competition and a level playing field. Good regulation is also good for the tech industry.

The metaverse, cryptocurrency and NFTs are still revolutionary. Patience is needed as these technologies have the potential to change the world forever. 

Given the rapid rate of technological change, professional financial advisors skilled in cryptocurrency, NFTs and the metaverse are required. That way, investors can understand technological, financial and cybersecurity risks to make informed decisions.


Source link

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TECHNOLOGY

Daasity builds ELT+ for Commerce on the Snowflake Data Cloud

Published

on

Cloud Computing News

Modular data platform Daasity has launched ELT+ for Commerce, Powered by Snowflake.

It is thought ELT+ for Commerce will benefit customers by enabling consumer brands selling via eCommerce, Amazon, retail, and/or wholesale to implement a full or partial data and analytics stack. 

Dan LeBlanc, Daasity co-founder and CEO, said: “Brands using Daasity and Snowflake can rapidly implement a customisable data stack that benefits from Snowflake’s dynamic workload scaling and Secure Data Sharing features.

“Additionally, customers can leverage Daasity features such as the Test Warehouse, which enables merchants to create a duplicate warehouse in one click and test code in a non-production environment. Our goal is to make brands, particularly those at the enterprise level, truly data-driven organisations.”

Building its solution on Snowflake has allowed Daasity to leverage Snowflake’s single, integrated platform to help joint customers extract, load, transform, analyse, and operationalise their data. With Daasity, brands only need one platform that includes Snowflake to manage their entire data environment.

Scott Schilling, senior director of global partner development at Snowflake, said: “Daasity’s ELT+ for Commerce, Powered by Snowflake, will offer our joint customers a way to build a single source of truth around their data, which is transformative for businesses pursuing innovation.

“As Snowflake continues to make strides in mobilising the world’s data, partners like Daasity give our customers flexibility around how they build data solutions and leverage data across the organisation.” 

Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organisation get a centralised and normalised view of all their data, regardless of the tools in their tech stack and how their future data needs may change. 

ELT stands for Extract, Load, Transform, meaning customers can extract data from various sources, load the data into Snowflake, and transform the data into actions that marketers can pursue. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.

Tags: ,

Source link

Continue Reading

TECHNOLOGY

4 Activities that Automakers Can Digitize Now

Published

on

4 Activities that Automakers Can Digitize Now

Digital automaking is supported by technology-driven trends, consumer needs and new developments in artificial intelligence.

Manufacturing, procurement of raw materials, marketing and sales are factors involved in this change.

Digital automaking is a process that combines simulation, three-dimensional visualizations, analytics and several tool partnerships to make automotive manufacturing easier. Since the automotive industry has been undergoing a digital transformation primarily driven by intelligent mobility, it has encouraged the market to adopt new technology and software for modern vehicles. There has also been a growing need to increase industrial processes’ sustainability, environmental friendliness and adaptability. All of this has made automotive digitalization extremely important.

Automotive digitization helps to keep precise control over business operations, which is made possible using modern technologies like ML (machine learning) and AI (artificial intelligence) to improve short- and long-term performance. 

Automotive digitization has also increased the capacity to monitor each component of the supply chain while lowering costs and risks. Digital automaking can offer automotive solutions in terms of better design, time efficiency, and many other industry solutions.

4 Activities that Can Be Digitized by Automakers Now

4_Activities_that_Can_Be_Digitized_by_Automakers_Now.png

1. Manufacturing

Customers desire tailored goods, but they don’t want to pay more than they would for items that are mass-produced. As a result, manufacturing must be more adaptable than ever, leading to mass customization. Thus, the design, fabrication, use and maintenance of products are changing as a result of the digitalization of manufacturing. It is also changing the operations, procedures and energy footprint of supply chains and more. Digital manufacturing enables firms to provide additional options that are tailored to individual customers. Businesses can better understand supply-chain challenges, including inventory levels, delivery status and demand cycles, thanks to digital manufacturing. 

The factories of the future will move from automation to autonomy, strengthening real-time communication between equipment, physical systems, and people. These factories are referred to as smart factories. The most notable advantages of a smart factory are its shop floor connectivity, advanced robotics, flexible automation, augmented and virtual reality systems, and efficient energy management. The general manufacturing sector’s global standards are established by the automotive industry.

Over the past two decades, the automotive sector has expanded tremendously. However, the main elements that will affect whether digitalization is successfully implemented are the significance of realizing a return on investment (RoI) and the willingness of employees at both the top-most and lowest levels of an organization.

2. Supply Chain

By removing the functional barriers that divide different areas, the digitization of the supply chain is a cross-functional process that spans the entire lifecycle of a vehicle or product and involves all company divisions. It allows for an ecosystem that connects all stakeholders, from raw material and component suppliers to logistics companies, dealers and customers.

Utilizing digital technology throughout the entire supply chain allows for real-time monitoring of all supply-chain stages, be it either procurement of raw materials or finished products ready to be delivered or purchased. The evaluation and management of each event’s impacts on the supply chain can help the automation of procedures and the avoidance of potential interruption.

3. Design

Design plays a significant role in the automotive industry. By digitizing design activity, design professionals can test multiple hypotheses before proceeding with the design phase. Digitalization in the designing of products has been enabled by a digital model known as Digital Twins, which represents tangible assets in 3D. Digital twins mirror the complete car or one of its components’ appearance and behavior. With great assistance from sophisticated software, businesses can collect information about configuration, sensors, inspection data, and other details to improve the product’s design.

Automobile manufacturers are among the many industrial firms that recognize digital twins’ possibilities and the potential it has to bring in the best in the business of automobiles. The design and production processes are simplified by 3D representations, improving vehicle performance and cutting costs for the manufacturers. The twin technology is quickly rising to the top of the list of software solutions used in contemporary auto manufacturing, with applications ranging from car design to predictive maintenance to boosting sales using digitally generated models.

4. Marketing

Any marketing strategy aims to tailor the right message to the right set of audiences at the right time. A marketing campaign that appeals to a 45-year-old countryside man might not affect a 23-year-old lady residing in an urban area. Therefore, the impact of marketing combined with the effectiveness of Artificial Intelligence (AI) can be the biggest boon to any business. The automotive industry can enormously benefit in how they market their brand/product by adding the power of artificial intelligence to their current data. It can lead to a strong possibility of purchasing your products early in the sales process, possibly before customers even begin looking for their new car, which is indicated by specific online activities. 

As a result of recent advancements in third-party cookies and mobile advertising identifiers, AI can now assist brands in finding new prospects much more quickly by utilizing data to identify customers with similar characteristics and behaviors. This strategy can potentially increase your prospective customer base and give you an advantage over your competitors. You can identify high-priority targets by identifying the demographic categories that overlap. These solutions don’t require cookies and are more likely to comply with escalating privacy requirements because they rely on behaviors rather than personal data.

The automotive sector has modified its strategy and is now embracing digitization. Digital transformation in the automotive industry still has a lot of gaps to be addressed, but the trend toward digitization is a sign that the stakeholders in the automotive sector will be properly supplied with digital solutions in the coming days. With intelligent technology, and operations across the entire company and all departments, including manufacturing, supply chain, marketing, and sales, digital automaking will help the automotive industry to flourish in this digital era. An increasingly digital supply chain will also dismantle established barriers and greatly enhance communication. Undoubtedly, businesses must adopt a more significant digital transformation to be ready in this competitive automotive industry.

Source link

Continue Reading

TECHNOLOGY

The 10 Worst Cybersecurity Strategies You Need To Know

Published

on

The 10 Worst Cybersecurity Strategies You Need To Know

Employees should be trained on basic cybersecurity practices and the dangers of phishing scams.

Granting too many privileges to user accounts can lead to security breaches. Failing to update software on time can leave vulnerabilities open to attacks. 

Organizations should have a disaster recovery plan in place to ensure quick recovery in the event of a cyberattack.

Counting down to the absolutely worst cybersecurity strategies. 

Sadly, these are all prevalent in the industry. Many organizations have failed spectacularly simply because they chose to follow a long-term path that leads to disaster. You know who you are…

Let’s count them down.  

10. Cyber-Insurance

No need for security, just get insurance. Transferring risk is better than mitigating it!

Famous Last Words: Sure, it should be covered

9. Audit Confidence

Conducting a comprehensive security audit. …and ignoring the results

Famous Last Words: We will close those gaps later…

8. Best Tools, Left Unmanaged

Deploying several good tools, set to autopilot. No need to manage or maintain anything 

Famous Last Words: Security is not that difficult…

7. Regulatory Compliance

Meeting the minimum requirements (defined 2 years ago)

Famous Last Words: Relax, we are compliant!

6. One Good Tool

We just need one good tool (ex. AV) and we are set. 

Famous Last Words: That should do it.

5. IT Dependence  

Cybersecurity is a tech problem, it’s IT’s responsibility. 

Famous Last Words: The IT dept has it covered.

4. Security by Marketing  

Believing the snake-oil (deceptive marketing) salesperson that will ‘solve‘ your security problems

Famous Last Words: We are totally protected now! (or similar derivative from the sales brochure)

3. Default Security Settings  

Products and services come with security built in! 

Famous Last Words: It’s new, shiny, and looks secure. Don’t worry, we should be fine!

2. Security by Obscurity

Nobody knows or cares about us. We are too small to be targeted.

Famous Last Words: We haven’t been attacked yet…

1. Hope, as a Strategy

I hope we don’t get attacked. Let’s move on with more important things.

Famous Last Words: <meek inner voice>> Just don’t think about security because it is too scary, expensive, and complex!

 

This is the menu that evokes anger, frustration, and pity among cybersecurity professionals around the globe. Eventually it always ends in despair, blame, and a side of tears.

A solid long-term strategic plan is a necessity for an efficient and capable cybersecurity capability. Cybersecurity fails without a proper strategy. 

Source link

Continue Reading

Trending

en_USEnglish