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TECHNOLOGY

What’s Fundamentally Wrong with Google?

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What's Fundamentally Wrong with Google?


Google has received significant criticism involving issues regarding privacy concerns, tax avoidance, search neutrality, antitrust, censorship and abuse of monopoly power.

Despite its flaws, Google has a strong reputation amongst its users. The tech giant specializes in Internet-related services and products, which include search engine, online advertising technologies, cloud computing, software, and hardware. 

Google is the most visited website worldwide.

History of Google

The company was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California.

Google went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly-owned subsidiary of Alphabet Inc.

Google_Statistics.png

Source: Finances Online

Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.

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Source: Statista

In 2021, the Alphabet Workers Union was founded, mainly composed of Google workers.

What Are The Most Popular Google Products And Services?

Most_Popular_Google_Services.png

Source: Matrix 360

Google is renowned in creating very innovative products and services.

Here are some of the most popular products and services developed by Google:

  • Google Search Engine

  • Gmail

  • Google Drive

  • Google Maps

  • Google Chrome

  • YouTube

  • Android

  • Google Docs

  • Google Drive

  • Google Translate

  • Adwords

  • Google Play

  • Google News

What’s Currently Wrong with Google?

Google’s ad revenues face a long term threat due to the shift from more profitable desktop ads to less profitable mobile ads and profitless voice searches. Ad revenue is also being impacted in the short term due to competition from Amazon, though it is still increasing steadily.

Google.jpeg

Source: Moscow Times

Google is mainly criticised for tax avoidance, manipulation of search results, search neutrality, monopolistic position, antitrust and search neutrality. 

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If Google Cloud doesn’t start to close the market share gap with Amazon and Microsoft, it may get left behind, permanently unable to compete. Within the next decade the great migration to cloud will be over, and increasing market share will become much more difficult.

There have been ongoing cries for increased regulation of tech companies including Google. Depending on what if anything is passed, this could be disastrous for Google if it splits up the company or bans things like tracking that are critical to Google’s profitability.



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TECHNOLOGY

Looking to replace your POTS lines? Digital alternatives are here

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An old black telephone.


The time to act is now; this is the year to replace your older POTS lines.

The History of POTS

Plain old telephone services (POTS), have taken many forms since 1876, with older generations first knowing them as the landlines found in homes. However, by the mid-2010s, many organisations began moves to reduce their reliance on POTS, which was fuelled by the shift to VoIP, as well as the expectation that carriers would eventually retire their expansive networks of maturing copper lines.

Businesses first began by moving their copper line services to other forms of technology, such as DID on the PRI, eFax, SIP, or IP-based technology. At the same time, they found not all services worked well with VoIP. Those requiring an analog dial tone remained on POTS lines (including those mandated by law), such as faxes, alarms, point-of-sale devices, elevators, and e-911.

What this meant was by 2021, as POTS lines were no longer being support, many organisations found themselves still stuck with POTS lines for business-critical voice and fax services, but without an attractive alternative solution in sight.

Why It’s Time to Cut the POTS Cord

Cutting POTS can significantly cut your costs.

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While the POTS in action may seem easy, as it’s essentially transmitting signals over a wire, the infrastructure required to support the communication is intricate. Calls made on POTS lines move across multiple places on a grid, traveling through mechanical buildings and parts like copper lines, switchboards, and towers. This aging physical infrastructure, which can be affected by weather-related outages and needs regular maintenance, creates costs for carriers, which is passed on to customers. Alternatively, digital lines don’t require the same investment as physical lines, making them less costly. On average, MetTel often is able to provide an immediate 30% reduction in fees when clients shift their POTS lines to digital solutions.

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POTS’ Longevity is Coming to an End

Due to the complexity of upkeeping POTS infrastructure, many carriers have announced their plans to discontinue support for copper lines. Recently, major carriers like Verizon, AT&T, and CenturyLink have set dates to retire their POTS support. However, with many organisations still relying upon POTS to run their fax lines, alarms, point of sale, and elevator call buttons, they may soon find themselves in a difficult position. Without a POTS transformation strategy in place, healthcare facilities will no longer have access to fax machines, office high rises with no access elevator emergency lines, and brick-and-mortar stores without security or fire alarms to protect their goods.

A Reliable Alternative for POTS Comes to the Rescue

MetTel has developed a new solution, POTS Transformation, to provide a long-term path forward for organisations who still rely on POTS for their business-critical applications. MetTel provides a fully-managed service and support with deployment to replacement, as MetTel manages the entire migration process to ensure a seamless transition.

MetTel POTS Transformation offers:

  • Turn-key deployment, including managed equipment and professional installation
  • Business continuity, even during network outages
  • Ongoing management from 24/7/365 US-based NOC monitoring & support
  • LTE/5G connectivity for new locations and wireless backup services for existing location with broadband access.

Why POTS Transformation

MetTel’s on-demand webinar provides more information about the MetTel POTS Transformation network, deployment and installation process, as well as technical specs. Plus, we discuss real-world results, including a case study from a healthcare client who is receiving a 40% savings from migrating their POTS lines to MetTel’s solution.

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