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When and How to Refresh Your Online Presence

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When and How to Refresh Your Online Presence

Your website is often the first point of contact between your business and potential customers.

It’s a digital storefront, a hub for information, and a reflection of your brand’s identity. However, in the ever-evolving digital landscape, even the most well-designed websites can become outdated. To stay competitive and meet the evolving needs of your audience, a website redesign can be a powerful strategic move. In this blog, we’ll explore when and how to refresh your online presence through a website redesign.

When to Consider a Website Redesign

A website redesign isn’t something to undertake lightly. It requires careful consideration and should be based on clear indicators that your current website is no longer serving its purpose effectively. Here are some key signs that it’s time for a redesign:

  • Outdated Design: If your website looks like it’s stuck in the early 2000s, it’s time for an update. An outdated design can convey a lack of relevance and professionalism.

  • Poor User Experience: If users struggle to navigate your website, find information, or load pages quickly, it’s a sign that your user experience is subpar. This can lead to high bounce rates and lost opportunities.

  • Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, a non-responsive website can be a major drawback. A redesign should ensure your site is mobile-friendly.

  • Low Conversion Rates: If your website isn’t converting visitors into customers or leads effectively, it’s a strong indication that your design and content may need a revamp.

  • Rebranding or Repositioning: A change in your brand’s identity, product offerings, or target audience may necessitate a website redesign to reflect these shifts.

  • Slow Loading Speed: In a world where speed matters, a slow website can deter users. Google also takes loading speed into account when ranking websites in search results.

  • Poor SEO Performance: If your website isn’t ranking well in search engine results, a redesign can incorporate better SEO practices to improve visibility.

How to Implement a Successful Website Redesign

A website redesign is a significant undertaking that requires careful planning and execution. Here’s how to go about it effectively:

  • Set Clear Objectives: Define your goals for the redesign. What do you want to achieve? Improved user experience, higher conversion rates, or a modernized brand image? Your objectives will guide the redesign process.

  • Understand Your Audience: Analyze your target audience to determine their preferences, needs, and behaviors. A user-centric approach is crucial for a successful redesign.

  • Content Audit: Review your existing content and identify what should be updated, removed, or added. Ensure your content aligns with your new objectives and audience.

  • Design and Usability: Work with professional designers and usability experts to create a fresh and intuitive design. Consider modern design trends, mobile responsiveness, and user-friendly navigation.

  • SEO Optimization: Incorporate SEO best practices into the redesign. This includes optimizing on-page elements, improving site structure, and ensuring fast loading times.

  • Test and Refine: Before launching the new website, thoroughly test it for functionality, usability, and compatibility across different devices and browsers. Gather feedback from users and make necessary refinements.

  • Preserve SEO Value: If you’re redesigning an existing website, make sure to preserve the SEO value of your old site. Implement 301 redirects for any changed URLs to maintain search engine rankings.

  • Launch and Promote: Once you’re confident in the new design, launch your website. Promote it through various channels, including social media, email, and other marketing efforts.

  • Monitor and Iterate: After the launch, monitor the performance of your website. Use analytics tools to track key metrics, and be prepared to make further adjustments based on user feedback and data insights.

Successful Website Redesign Examples

Several well-known companies have executed successful website redesigns. Here are a few examples:

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  • Airbnb: Airbnb redesigned its website to create a more intuitive user experience, making it easier for users to search for accommodations and book stays.

  • Slack: Slack updated its website to reflect its repositioning as a communication platform, emphasizing the integration of its services with other business tools.

  • Dropbox: Dropbox revamped its website to showcase its collaboration features and emphasize its cloud-based file-sharing capabilities.

In conclusion, a website redesign is not just about changing the way your website looks; it’s about improving the user experience, optimizing for search engines, and aligning your online presence with your brand’s objectives and the needs of your audience. When done thoughtfully and strategically, a website redesign can breathe new life into your online presence and drive the success of your digital efforts. Remember that your website is a dynamic asset that should evolve to meet the ever-changing digital landscape and user expectations.

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TECHNOLOGY

Next-gen chips, Amazon Q, and speedy S3

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AWS re:Invent, which has been taking place from November 27 and runs to December 1, has had its usual plethora of announcements: a total of 21 at time of print.

Perhaps not surprisingly, given the huge potential impact of generative AI – ChatGPT officially turns one year old today – a lot of focus has been on the AI side for AWS’ announcements, including a major partnership inked with NVIDIA across infrastructure, software, and services.

Yet there has been plenty more announced at the Las Vegas jamboree besides. Here, CloudTech rounds up the best of the rest:

Next-generation chips

This was the other major AI-focused announcement at re:Invent: the launch of two new chips, AWS Graviton4 and AWS Trainium2, for training and running AI and machine learning (ML) models, among other customer workloads. Graviton4 shapes up against its predecessor with 30% better compute performance, 50% more cores and 75% more memory bandwidth, while Trainium2 delivers up to four times faster training than before and will be able to be deployed in EC2 UltraClusters of up to 100,000 chips.

The EC2 UltraClusters are designed to ‘deliver the highest performance, most energy efficient AI model training infrastructure in the cloud’, as AWS puts it. With it, customers will be able to train large language models in ‘a fraction of the time’, as well as double energy efficiency.

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As ever, AWS offers customers who are already utilising these tools. Databricks, Epic and SAP are among the companies cited as using the new AWS-designed chips.

Zero-ETL integrations

AWS announced new Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Services (Amazon RDS) for MySQL integrations with Amazon Redshift, AWS’ cloud data warehouse. The zero-ETL integrations – eliminating the need to build ETL (extract, transform, load) data pipelines – make it easier to connect and analyse transactional data across various relational and non-relational databases in Amazon Redshift.

A simple example of how zero-ETL functions can be seen is in a hypothetical company which stores transactional data – time of transaction, items bought, where the transaction occurred – in a relational database, but use another analytics tool to analyse data in a non-relational database. To connect it all up, companies would previously have to construct ETL data pipelines which are a time and money sink.

The latest integrations “build on AWS’s zero-ETL foundation… so customers can quickly and easily connect all of their data, no matter where it lives,” the company said.

Amazon S3 Express One Zone

AWS announced the general availability of Amazon S3 Express One Zone, a new storage class purpose-built for customers’ most frequently-accessed data. Data access speed is up to 10 times faster and request costs up to 50% lower than standard S3. Companies can also opt to collocate their Amazon S3 Express One Zone data in the same availability zone as their compute resources.  

Companies and partners who are using Amazon S3 Express One Zone include ChaosSearch, Cloudera, and Pinterest.

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Amazon Q

A new product, and an interesting pivot, again with generative AI at its core. Amazon Q was announced as a ‘new type of generative AI-powered assistant’ which can be tailored to a customer’s business. “Customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems,” AWS added. The service also can assist companies building on AWS, as well as companies using AWS applications for business intelligence, contact centres, and supply chain management.

Customers cited as early adopters include Accenture, BMW and Wunderkind.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

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TECHNOLOGY

HCLTech and Cisco create collaborative hybrid workplaces

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Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).

Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.

The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.

Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.

“The common vision of our partnership is to elevate the collaboration experience at work and drive productivity through modern meeting rooms.”

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Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.

“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”

Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: Cisco, collaboration, HCLTech, Hybrid, meetings

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TECHNOLOGY

Canonical releases low-touch private cloud MicroCloud

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Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.

It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.

MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.

Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says

In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.

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With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.

Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.

“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“

MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.

Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

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Tags: automation, Canonical, MicroCloud, private cloud

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