Omnichannel Marketing and WordPress – Qode Interactive

Customer journey is a sequence of steps a person takes from the moment they first become aware of your brand, until becoming a customer. It’s a complicated process, both offline and online, and, as we know, the two often interact. A person can start the journey online and finish it in your brick-and-mortar location, which is, in fact, a very common scenario.

A thorough understanding of the processes that occur along this way will help you create an effective customer journey map and then use it in your omnichannel strategy. There are touchpoints that need to be synchronized and that point to one another (for example, registration for a newsletter or sms in the physical store can help increase checkout conversion rates of your eCommerce website by informing the customers about promotions and deals).