WordPress SEO: More Success in Google Marketing

WordPress is the most popular content management system, but many websites do not take full advantage of its SEO capabilities.

Why CMS was originally designed as a pure blogging software urdPress It has thrived to become number one in the world over the years, not just because of its simple and largely coding-free handling. WordPress is also ideal for many of the typical SEO tasks that need to be done to get a good ranking on Google & Co.

So if you rely on a CMS with an attractive graphical user interface, you are killing two birds with one stone: with WordPress, not only can a new website be created in a visually appealing way, but the content can also be relatively easily optimized for a good standing in search engines. This does not even require in-depth programming knowledge.

Of course it also causes WordPress No wonder: The top three positions in Google and other search engine results cannot be reached overnight. But there are ways to boost luck a bit. With the following 3 SEO tools, you can set your WordPress site to achieve sustainable SERP success (SERP = Search Engine Ranking Position). Ideally, this can be done at the planning stage of a new web project.

Anyone who plans the best possible technical and basic foundation for a new WordPress installation right from the start will also later be on top in the search results. As everywhere, the same is true in the digital world: a good foundation pays off. Even if the €1 super bargaining web space offers may sound tempting – if you’re in full swing here, you’ll at least run into trouble when the load gets too high. And it often happens faster than you might imagine when building a great new WordPress website.

The reason: Most WordPress sites buy a wide range of functionality through the use of various plug-ins, so-called plugins. This is practical because you can save planning and programming efforts with add-ons. But add-ons are sensitive to pressure on the growing number Site performance ratings.

If your web project is also located with several third-party websites in a small shared web space on a crowded cheap server, this quickly becomes noticeable with long loading times, choppy transitions, and poor Google rankings. Last but not least, Google rates websites based on load times: they largely want to spare searchers a bad user experience on poor websites.

So your work does not depend on an ultra-cheap display of web space, but on a display of appropriate dimensions Offer WordPress Hosting Ideally with the following features which are essential for good web performance:

• Fast PHP version, better PHP 7.3 or higher,
• Server-side caching, for example with OPcacheAnd
• Server-side compression with eg gZIP or shrink And
• the talk HTTP/2.

If there is one point missing from this list of minimum requirements, you should look for a different basis for your new WordPress project right away. The features listed together ensure a comprehensive basic performance configuration of the web server.

Do you know the greatest performance that can be found on almost all WordPress sites? It’s the pictures. This is where even experienced web designers, web developers, and content managers find a really practical WordPress function to be a killer when it comes to performance: Autofocus! This ensures that graphic and image elements that are too large also fit into the template being used as if by magic. But this only happens visually – the actual file size remains unchanged. This costs valuable computing power – with every page view.

The good news: What used to be very difficult to deal with is now implemented with specially designed accessories such as EWWW Photo Enhancer. Once installed and configured, the powerful plugin automatically ensures that even large image and graphics files no longer turn into a dreaded PageSpeed ​​killer on your WordPress site.

Also called logical lazy loading, which is an optimization technique by which content is loaded only when it comes to your website’s visitors – not, as is usually the case, when the page is initially loaded. This delays downloading and serving content that is not currently needed. Technology becomes especially interesting when a website has many embedded videos and high-resolution images. It’s easy to find lazy loading using keyword research in the WordPress plugin library. Anyone who uses it will quickly find that the dreaded Google SpeedTest just got a whole lot better.

with Performance – Optimierungs – Plugins how automatic optimization or W3 Total Cache Source code components such as CSS, HTML, and JavaScript can also be highly compressed. They usually also offer the option to activate additional browser caching options. A little tip: anyone who has already paid attention to the most important performance features when choosing a server can forget this point. In this case, optimal caching is already provided from the start, leaving nothing undesirable – and usually greatly bypassing any CMS-indexed option.

Powerful, perfect also pre-installed Netzwerk Content Delivery (CDN) It is another important CMS-level improvement key. Because whenever the distance between your server location and where the user wants to access your WordPress website is too large, valuable milliseconds are wasted in response times. Due to its network structure, a CDN significantly reduces these response times, thus contributing to a fast user experience, which is ultimately reflected in search engine optimization (SEO) results.

Even if the above technical settings at the server and WordPress level form the basis for successful WordPress SEO, it often ends up being the last optimization step: the best possible content for site visitors (and thus also for search engines).

Fortunately, there are a number of useful plugins for this task that make life easier for webmasters. The plugin is one of the most popular software for WordPress SEO in recent years Yoast Seo Created, which can be found and installed using keyword search in the included plug-in library.

When creating new articles, it is useful to hit the front in terms of content, keyword technique, and text length. Importance descriptive information Such as title, description and so-called open graph data can be stored quickly and easily using the handy plugin. (hv)

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