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How to Generate Income Through Social Media Platforms | by John Edwin Abutu | Apr, 2023

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How to Generate Income Through Social Media Platforms | by John Edwin Abutu | Apr, 2023

The power of social media has revolutionized the way we communicate, interact, and do business. Social media platforms have become a crucial part of our daily lives, providing us with endless opportunities to connect with people, share information, and express ourselves. With the rise of social media, a new era of entrepreneurship has emerged, where individuals can leverage the power of these platforms to generate income and build their own businesses. In this article, we will explore how you can generate income through social media and the strategies you can use to succeed.

Social media platforms have become a goldmine for businesses and individuals looking to generate income. According to a recent study, there are over 3.8 billion social media users worldwide, making it the largest pool of potential customers and clients. With such a vast audience, social media platforms have become a powerful tool for marketing, advertising, and selling products and services. Whether you’re a freelancer, an entrepreneur, or a small business owner, social media can help you reach your target audience and grow your income.

One of the most popular ways to generate income through social media is by becoming an influencer. Influencers are individuals who have built a large following on social media platforms such as Instagram, TikTok, and YouTube. They use their platform to promote products and services to their followers and earn money through sponsored posts, affiliate marketing, and brand partnerships. Influencer marketing has become a multi-billion dollar industry, with brands investing heavily in influencers to promote their products and services.

To become an influencer, you need to build a strong following on social media. This requires creating high-quality content that resonates with your target audience, engaging with your followers, and staying consistent with your posting schedule. You also need to identify your niche and focus on creating content that aligns with your interests and expertise. Once you have built a significant following, you can start monetizing your platform by partnering with brands and earning money through sponsored posts and affiliate marketing.

Another way to generate income through social media is by creating and selling digital products. Digital products are products that can be delivered electronically, such as e-books, online courses, and software. With social media, you can easily promote and sell your digital products to a global audience. You can also use social media to build your email list, which is essential for promoting and selling your products.

To create and sell digital products, you need to identify your niche and create content that provides value to your target audience. You also need to invest in high-quality tools and software to create professional-looking products. Once you have created your digital products, you can start promoting them on social media and using paid advertising to reach a wider audience.

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Affiliate marketing is another popular way to generate income through social media. Affiliate marketing is a type of marketing where you promote other people’s products and earn a commission for every sale made through your unique affiliate link. Social media platforms such as Instagram and YouTube are perfect for affiliate marketing, as they allow you to promote products to a large audience.

To succeed in affiliate marketing, you need to identify products that resonate with your audience and align with your niche. You also need to create high-quality content that promotes the products in a genuine and authentic way. You can also use social media ads to reach a wider audience and increase your commissions.

In conclusion, social media has become a powerful tool for generating income and building businesses. Whether you’re an influencer, a digital product creator, or an affiliate marketer, social media provides endless opportunities to reach your target audience and grow your income. To succeed in social media, you need to identify your niche, create high-quality content, engage with your followers, and stay consistent with your posting schedule. With the right strategies and mindset, you can leverage the power of social media to achieve your financial goals and build a successful business.

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Most Employees Are Secretly Using AI Tools At Work: Report

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Most Employees Are Secretly Using AI Tools At Work: Report

Most people are using AI at work, whether their bosses know about it or not. Meanwhile, company leaders are simultaneously looking for non-technical talent with AI skills.

A new joint report from LinkedIn and its parent company Microsoft released Wednesday revealed the almost contradictory state of AI at work, as employees discreetly use AI tools and employers seek out candidates with those skills without the majority investing in internal training or tools.

The survey took in responses from 31,000 people across 31 countries between February and March drawing from research that Microsoft conducted with its Fortune 500 customers to add an employer dimension to the survey.

Company leaders showed in the survey that they overwhelmingly favored job candidates with AI skills, even non-technical talent that could use generative AI like ChatGPT.

In the report, 66% of the leaders stated that they would not hire someone who didn’t have AI skills and 71% said that they would probably hire a less experienced candidate with AI skills over a more experienced one without them.

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Related: These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Despite employer demand for AI knowledge, lower percentages have provided AI training (39%) or invested in AI tools (45%) for employees.

Regardless of whether employers provide training, more employees than ever have adopted AI tools and are reaping the productivity benefits, even as they fear losing their jobs to the technology.

Three in four knowledge workers, defined in the study as employees who work from a desk, use AI to help get things done at work. The main reason 90% of these respondents reported using AI was to save time.

About half of the group (46%) that use AI recently started using it, within the past six months, and the majority of them (78%) are using AI tools at work “without guidance or clearance from the top.”

At small and medium-sized companies, the percentage of workers taking this “bring your own AI” approach is even higher: 80% of employees use AI discreetly, without a go-ahead from higher-ups.

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The trend applies across generations — 73% of boomers and 85% of Gen Z reported using AI tools not provided by their companies.

Related: JPMorgan Says Its AI Cash Flow Software Cut Human Work By Almost 90%

At the same time, about half of the employees (45%) said they were worried that AI could replace their jobs.

Companies, like $7 billion “Buy Now, Pay Later” Klarna, have indicated that AI would pick up the responsibilities of laid-off workers. Klarna stated in February that its AI chatbot “is doing the equivalent work of 700 full-time [customer service] agents.”

The reason why employees are turning to AI tools, despite fears of AI replacing them, could be that they are dealing with higher workloads. The majority surveyed in the report (68%) stated that they find it hard to keep up with the amount of work they have to get done. Nearly half (46%) report feeling burned out.

“The data is clear: People are overwhelmed with digital debt and under duress at work— and they are turning to AI for relief,” the report reads. “The opportunity for every leader is to channel this momentum into ROI.”

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Panera Discontinuing Charged Lemonade Drink After Lawsuits

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Panera Discontinuing Charged Lemonade Drink After Lawsuits

Panera’s Charged Lemonade has been under fire from consumers and regulators after lawsuits alleged the highly caffeinated beverage has been the source of long-term health problems and even death.

Now, the chain has decided to phase out the drink as a part of overarching menu changes.

RELATED: ‘100% Should Be Illegal’: Woman Exposes Jaw-Dropping Amount of Caffeine in Panera Lemonade

“We listened to more than 30,000 guests about what they wanted from Panera, and are focusing next on the broad array of beverages we know our guests desire — ranging from exciting, on-trend flavors, to low sugar and low-caffeine options,” a spokesperson for Panera told CNBC.

According to Bloomberg, Panera will begin discontinuing the drink within the next two weeks and replace it with a “broad array of beverages” featuring a blueberry lavender lemonade, a pomegranate hibiscus tea, a citrus punch, and a tropical green smoothie.

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The beverage was at the center of three major lawsuits, two of which were filed on behalf of the families of 21-year-old Sarah Katz and 46-year-old Dennis Brown. Both died after allegedly consuming the Charged Lemonade, citing pre-existing medical conditions.

Another lawsuit filed in January claimed that 28-year-old Lauren Skerritt developed long-term heart problems as a result of consuming two and a half of Panera’s Charged Lemoandes.

“You put an innocuous product like lemonade in an innocuous bakery-cafe like Panera, what reasonable consumer is going to be thinking that they’re drinking, essentially, three Red Bulls?” said Skerrit’s lawyer Elizabeth Crawford at the time. “Everything in her life has been altered because of this situation.”

Per Panera’s nutrition information, one large 30 oz. serving of the Charged Lemonade contains 390 mg of caffeine in addition to guarana extract, a natural stimulant.

Related: Panera Sued: Alleged Charged Lemonade-Related Heart Issues

According to the FDA, the maximum amount of caffeine that the average adult can safely consume per day is 400 mg, though the average adult consumes about 135 mg of caffeine daily.

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Panera did not immediately respond to Entrepreneur’s request for comment.

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Jack Dorsey Exits Bluesky Confirms on ‘Freedom Technology’ X

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Jack Dorsey Exits Bluesky Confirms on 'Freedom Technology' X

Jack Dorsey, co-founder and former CEO of X/Twitter until he resigned in 2021, has left the board of X rival Bluesky, a decentralized social media network he helped create, fund, and promote.

Bluesky started as a small research project within then-Twitter in 2019 and became its own platform in 2022. The company’s goal is to create a common operating standard for social media platforms so that apps can work between them. It works a lot like Twitter, which it was designed to replace.

Dorsey has been on Bluesky’s board since the platform split from Twitter, now X, two years ago, but took to X on Saturday to simply write “no” when asked if he was still on the board.

He also posted and pinned: “Don’t depend on corporations to grant you rights. defend them yourself using freedom technology. (you’re on one)” on the same day, deeming X “freedom technology.”

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Jack Dorsey. Photo by Joe Raedle/Getty Images

On Sunday, Bluesky posted an official statement on their site thanking Dorsey “for his help funding and initiating” Bluesky. The company stated it was looking for a new board member “who shares our commitment to building a social network that puts people in control of their experience.”

We sincerely thank Jack for his help funding and initiating the bluesky project. Today, Bluesky is thriving as an open source social network running on atproto, the decentralized protocol we have built.

— Bluesky (@bsky.app) May 5, 2024 at 4:11 PM

Dorsey also reportedly unfollowed over 2,000 people this weekend and weighed in on government surveillance.

Related: Jack Dorsey Blasts Mark Zuckerberg Over Threads Follow Request: ‘Too Soon’

He now follows just three people on X: Elon Musk, Edward Snowden, and Stella Assange.

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The seemingly public approval of X is a change of tune for Dorsey, who openly called out Elon Musk’s leadership of X last year.

Dorsey also founded the fintech conglomerate Block, which the Department of Justice is currently investigating after a former employee alleged compliance issues.

Dorsey mainly dismissed the news report at Block’s earnings call last week.

Related: ‘Should Have Walked Away’: Jack Dorsey Says ‘It All Went South’ After Elon Musk Took Over Twitter



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