SEARCHENGINES
Google Showing Fewer Local Pack Results In Web Search
Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients.
Joy Hawkins posted about this in the Local Search Forums saying, “I’ve been tracking some SERPs for years for personal injury lawyer terms in Philadelphia and am fascinated to see recently (last 90 days or so) that a lot of big terms are not consistently returning local packs. It varies based on the day and where you’re searching from, but the general pattern is that there are a lot less 3-packs than there were before.”
She shared a few examples, let me share one of them for a query on [philadelphia car accident lawyer].
It use to show a local pack, here is the before screenshot:
As of late last week, it no longer shows for this query:
When I change the query to [nyc car accident lawyers] I currently do see the local pack. It is like some location + queries no longer trigger the local pack, all of a sudden.
Others in the thread said they noticed the same issue. Sarah Blocksidge wrote, “We’ve noticed local packs drop off (and back on) for general terms like SEO, marketing, SEO agency, SEO company, etc. in the past few months for sure.” And others also posted in the thread noticing this.
Here are some tweets about this:
I have not returned any local packs all day today no matter what I search. Including near me searches. I’m definitely not a fan. pic.twitter.com/FqXt5llHNc
— ClaudiaT (@ClaudiaTomina) May 12, 2023
We’ve seen this too in our research. I think it’s driven by EU “anti-self-preferencing” regulations that prompted experimentation with alternative local SERPs.
— Greg Sterling 🇺🇦 (@gsterling) May 12, 2023
Most of my clients’ GBPs saw a 10-20% decrease the last 4 weeks…. glad to know it may not just be us. You’re on to something here @JoyanneHawkins
— Angela Zade (@arzade) May 11, 2023
I’ve definitely seen this happen over the past few weeks, especially with our law firm clients. Glad other folks are experiencing this!
— Katie Stone 🖤🤍💜 (@KatieStoneSEO) May 11, 2023
So something seems to be up and we are not sure what.
If you check the Google Business Profile performance reports, you may notice this in a bigger way.
Forum discussion at Local Search Forums.
SEARCHENGINES
Daily Search Forum Recap: April 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s March 2024 core update completed on April 19th, Google just didn’t confirm it until a week later. Google said its spam reporting tool will add site reputation abuse after May 5. Google responded to concerns over the Chrome IP masking and how it will impact advertisers. Google Knowlwdge Panels has translated sections. Apple Business Connect gains actions with links. Google AI is writing some knowledge panels. I am offline today, all these stories were pre-written and scheduled, including this newsletter.
Search Engine Roundtable Stories:
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Google March 2024 Core Update Finished April 19th (A Week Ago)
The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which is up from their estimate of 40%. -
Google Spam Reporting Tool To Gain Site Reputation Abuse
Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse. -
Google Responds To Concerns Over Chrome IP Masking
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, “Chrome has not made any recent updates to its IP protection proposal.” -
Google Knowledge Panel With Auto-Translated Texts
Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel. -
Apple Business Connect Actions: Add Links To Apple Maps Local Listing
Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. -
Google AI Writing Some Search Knowledge Panels
Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a disclaimer. This may show up for both SGE and non-SGE results, I believe. -
Google Maps Pigeon People
I am not sure where this first started but in Japan there is this group of people who dress up as pigeons when the Google Maps street view cameras drive by. -
Programming Note: Offline For Last Days Of Passover
This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Offline For Last Days Of Passover 5784
This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.
I will be completely offline, so any social media posts, tweets, anything coming from this site or my social channels are all scheduled beforehand.
I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online.
Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.
For more on this holiday, check out Wikipedia.
For all those celebrating the holiday – have a good one and I’ll be back on Wednesday.
SEARCHENGINES
Daily Search Forum Recap: April 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Publisher Center removes the ability to add publications manually. Google is testing placing the snippet date next to the URL. Google now shows IP ranges for user-triggered fetchers. Google Ads has a new warning for low keyword quality. Google and Microsoft impress with earnings reports. And I posted the weekly SEO video recap. Also, I am offline Monday and Tuesday for the last days of Passover.
Search Engine Roundtable Stories:
Other Great Search Threads:
- As an aside – the 15mb limit is for the HTML file, not for the JS / images / API / rendering, etc., John Mueller on X
- Search indexes the page’s content, so if you want search to understand something about what you’re doing on the page, then put it in the content., John Mueller on X
- The man who killed Google Search?, Hacker News
- This is a known issue, you can read about why and when it happens in our docs, Daniel Waisberg on X
- It’s normal for not everything to be indexed all the time – and sometimes things get dropped from indexing, for example, if they’re not up to par., John Mueller on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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