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Google Showing Fewer Local Pack Results In Web Search

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Lawyer Deck Cards Google Logo

Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients.

Joy Hawkins posted about this in the Local Search Forums saying, “I’ve been tracking some SERPs for years for personal injury lawyer terms in Philadelphia and am fascinated to see recently (last 90 days or so) that a lot of big terms are not consistently returning local packs. It varies based on the day and where you’re searching from, but the general pattern is that there are a lot less 3-packs than there were before.”

She shared a few examples, let me share one of them for a query on [philadelphia car accident lawyer].

It use to show a local pack, here is the before screenshot:

click for full size

As of late last week, it no longer shows for this query:

click for full size

When I change the query to [nyc car accident lawyers] I currently do see the local pack. It is like some location + queries no longer trigger the local pack, all of a sudden.

Others in the thread said they noticed the same issue. Sarah Blocksidge wrote, “We’ve noticed local packs drop off (and back on) for general terms like SEO, marketing, SEO agency, SEO company, etc. in the past few months for sure.” And others also posted in the thread noticing this.

Here are some tweets about this:

So something seems to be up and we are not sure what.

If you check the Google Business Profile performance reports, you may notice this in a bigger way.

Forum discussion at Local Search Forums.



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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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